The Impact of Technology on Student Learning in Physical...

Introduction: This research paper will discuss the information compiled from my literature review on the impact of technology on student learning in Physical Education. Thesis statement: Technology impacts student learning by motivating students to remain focused and physically engaged for longer durations in Physical Education. I will discuss factors influencing the topic, shifts in perspectives, basic assumptions that have guided this work, how the trend is being studied, and existing gaps in research and how filling those gaps would improve my profession. What factors or beliefs have influenced the way that topic has been studied? Factors that have influenced the topic of the use of technology in Physical Education include; improvements in activity based technology and the need to improve a decline in student physical activity. Educators today must realize that their students have never known life without advanced technology (video games, cell phones and wireless internet access). This changes the way that our students respond to information we share with them. For a long time, technology was limited to Desktop computers in the classroom. New advancements have made technology available now in a physical education setting. Examples; wireless capability, projection systems, interactive video gaming, heart rate monitors, iPad’s, and iPod’s. (Thompson, 2008) So even with activity based instruction like physical education, lessons can be delivered in a technologically basedShow MoreRelatedUsing Technology in the Classroom1265 Words   |  5 PagesTechnology has developed far quicker in the last fifty years than ever before in the history mankind. It has influenced the way we all live in countless ways including how we learn. In a culture that has become increasingly reliant on technology, it is not shocking that technology has become part of the permanent setting in our schools and classrooms. 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Technology over the years has played a big role in improving PE and finding out new ways to better students. Technology in PE is effective and efficient form of teaching, it’s accessible, and best used when the technology is appropriate. The way that technology can be effective in PE is by making sure that the technology you are using is having a positive impact in your classroomRead MoreImpact of Technology on Education1146 Words   |  5 Pages------------------------------------------------- Positive Impact of Technology on Education Technology plays a very important role in the field of education, especially in this 21st century. In fact, computer technology has become easier for teachers to transfer knowledge and for students to obtain it. The use of technology has made the process of teaching and learning more convenient. Talking in a positive sense, the impact of technology on education has been extraordinary. 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The traditional education delivery system has been a classroom setting with a professor giving a lecture and students listening and writing notes. Interaction between the professor and student has been viewed as an essential learning element within this arrangement. However, innovations

Wound Care Management The Elderly Modern Medicine And...

Wound Care Management in the Elderly Modern Medicine and the Benefits of Natural Medicines: Community and Residential Aged Care Setting A wound by definition is a breakage in the skin, there are varying causes of this however the most common recurring wounds in the elderly population are pressure areas and skin tears (Wild, Rharbania, Kellner, Sobotka Eberlein, 2010). Due to comorbidities, wound healing is often compromised therefore the healing process can be prolonged which can lead to a chronic wound (Wild et al., 2010). It is therefore vital that proper wound management regimes are implemented to reduce the risk of hospitalization. The current Ministry of Health scheme has put a big emphasis on the primary health care sector in reducing numbers of those hospitalized in order to cut costs (Ministry of Health, 2008). The rest home nurse has the role of overseeing many clients throughout the day. In relation to wound management it is this nurse’s duty to monitor clients wounds in ensuring conditions aren’t worsened to the point of which a district nursing referral is required. The scribes current pla cement is within the community health sector, the role of the district nurse within the healthcare system is primarily for wound care however this position also encompasses things such as continence, new stoma monitoring and catheter cares. A huge component of the district nurses duty involves health education. 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Zen Soul Spa Business Proposal free essay sample

BUSINESS PROPOSAL ZEN SOUL HEALTH SPA [pic] Executive Summary Zen Soul aims to be the premier health spa in Iran through its first venture in the capital city, Tehran. Through a unique combination of offered services and products, we will quickly gain market share. Zen Soul will provide customers with a relaxing, rejuvenating atmosphere where all of our mind and body needs can be met. The business will be set up as a partnership with Zen Soul Massage Therapy Sdn Bhd (Malaysia) and Akbar Boorboor. Products and Services Zen is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. This is all done in a relaxing, serene setting. Location Zen Soul has chosen Tehran as the city for the business venture. Tehran is the capital and largest city of Iran and also the economic centre of Iran. Tehran has an overall cost of living index which equates it with middle cost of living locations. Tehran is currently ranked 170 overall, most expensive place in the world for expatriates to live, out of 300 international  locations. Additionally, Tehran has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Thus, according to the population earning potential, education level, and its’ household income, Tehran carries high potential for our health spa business. Competitive Edge Zen Souls competitive edge is our unique combination of services, location, and customer-centric focus. Zen Soul has set out since its inception to provide quality, dependable services. Zen Soul has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave Zen Soul with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Zen Soul to meet our ambitious goal of 90%. Financials Zen Soul has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved  a healthy profit before taxes. Zen Soul is an exciting business that provides a combination of sought after services that are have no direct competitor. Zen Soul will provide a relaxing, serene setting for a variety of mind and body health rejuvenation services for the booming Iran population. 1. 1 MISSION AND OBJECTIVES 1. 1. 1 Objectives The objectives for Zen Soul are outlined below: 1. Promotes health for body and mind 2. Substantial sales  revenue by end of second year. 3. Profit before tax by end of second year. 4. Have clientele return rate of  90% by end of first year. 5. Become established health destination by end of  first year. 1. 1. 2 Mission Zen Soul will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to our true purpose through a wide range of holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. Zen Soul will establish itself as a dependable destination to which they can always come to escape the stress of life, accelerate their health, and rejuvenate their energies, their souls, and their lives. . 1. 3 Keys to Success 1. Quality and skilled employees familiar with mind, body, energy and muscle work. 2. Establish trust within the community that each customers needs will be taken care of during every visit. 3. Easily accessible location. 4. Effective advertising. Company Summary Zen Soul Health Spa is a new destination offering customers the unique combination of physiotherapy, massage,  body as well as muscle work, all in one beautifully serene setting. Zen Soul will offer all ranges, physiotherapic and therapeutic massage, reflexology, manicure, pedicure, scrub, sauna, and specific complimentary product offerings. The goal and promise of Zen Soul can be summed up in our name and slogan: Zen Soul health Spa – Getaway to Relaxation [pic] 2. 1 Company Ownership Zen Soul, at this time, is a privately held partnership, owned by Zen Soul MASSAGE THERAPY SDN BHD (Malaysia) and Akbar Boorboor. 2. 2 Start-up Summary In the following  table, the start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months. | |Start-up Funding | |   |   | |Start-up Expenses to Fund |   | |Start-up Assets to Fund |   | |Total Funding Required |   | |   |   | |Assets |   | |Non-cash Assets from Start-up |   | |Cash Requirements from Start-up |   | |Additional Cash Raised |   | |Cash Balance on Starting Date |   | |Total Assets |   | |   |   | |Liabilities and Capit al |   | |Liabilities |   | |Current Borrowing |   | |Long-term Liabilities |   | |Accounts Payable (Outstanding Bills) |   | |Other Current Liabilities (interest-free) |   | |Total Liabilities |   | |   |   | |Capital |   | |Planned Investment |   | |Investor 1 |   | |Investor 2 |   | |Investor 3 |   | |Additional Investment Requirement |   | |Total Planned Investment |   | |Loss at Start-up (Start-up Expenses) |   | |Total Capital |   | |Total Capital and Liabilities |   | |Total Funding |   | |   |   | |Start-up | |   |   | |Requirements |   | |Start-up Expenses |   | |Legal |   | |Stationery etc.    | |Brochures |   | |Construction/Design |   | |Insurance |   | |Rent |   | |Research and Development |   | |Expensed Equipment |   | |Other |   | |Total Start-up Expenses |   | |Start-up Assets |   | |Cash Required |   | |Start-up Inventory |   | |Other Current Assets |   | |Long-term Assets    | |Total Assets |   | |Total Requirements |   | 2. 3 Company Locations and Facilities †¢ Where are the target sites? †¢ The facilities of the p lace (parking/malls/ etc) †¢ The size and psf/ how much? Products and Services Zen Soul will provide customers with health-oriented and relaxational services with complimenting products, as well as training in specific forms of physiotherapy body work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in Zen Soul. Explanations and/or consultations will be provided on all services and products if needed. At  Zen Soul, every customer is unique, with individual needs. Understanding such, our massage techniques are tailored to focus on these individual needs to ensure customers satisfaction. Our techniques are uniquely  Zen Soul’s. Zen Soul  aromatherapy head to toe signature massage combines the mix of traditional Balinese, Malay, Shiatsu and Swedish massage. We then create and blend it into our own unique massage technique. We believe that the technique applied by our therapist for aromatherapy massage in particular, is distinctively  Zen Soul’s  own technique. Aromatherapy essential oil will be applied in all our massage and physiotherapy ranges. In aromatherapy[y treatment, each client is assessed prior to each treatment. During the consultation, a detailed case history will be taken, to find the most suitable oil and treatment methods for the individual. The individualized blend will be used in the massage, using a technique which is most suitable for the individual. Aromatherapy is one the oldest healing art on earth, and is the enhancement of the body, mind and soul using aromatherapy botanical essential oils. True the century’s aromatherapy has been mostly practice by civilization like Rome, Egypt, Greece and Persian. Essential oils enter the body via inhalation and through the skin. They end up in the blood stream via the lungs or absorbing into the deepest layers of the skin through to the muscle. The fragrance molecules associated with essentials oils also affects the brain directly, through the olfactory system in our nose. These essentials oils can be one of the fastest ways to galvanize or bring about physiological or psychological effects such as to relax, to calm, to fresh, to ease emotional imbalances and to regulate imbalance hormone level. Essential oils are used for cosmetics, pest control, as well as deodorant values. 3. 1 Product and Service Description | | |3. 1. Zen Body Massage | |3. 1. 1. 1 Zen Aromatherapy massage | |Zen Soul’s head to toe signature massage combines the mix of traditional Balinese, Malay, shiatsu and Swedish massage. We then create and | |blend it into our own unique. The technique combining short and long kneading strokes plus deep rhythmic strokes and lomi-lomi on the back. | |Aromatherapy oil is used to enhance the skin ability to receive the treatment and soothing signals to the brain. | | |Aromatherapy uses the purest plant essence in the form of organic essential oils, which are extracts from various parts of plants, fruits, | |flowers, bark, roots, or resin. Essential oils contain dozens of powerful complex natural chemicals that have beneficial properties. Due to| |the diversity of essential oils and their individual therapeutic properties, the range of benefits and effects of Aromatherapy is wide | |ranging. | |Our therapists will have a holistic approach to client consultation. This provides the information necessary to select the appropriate | |essential oils for the maximum therapeutic benefit. The selected essential oils are blended with a carrier/base massage oil to create a | |unique mix for each client’s individual needs. This aromatherapy blend is usually applied to the skin with body massage. Other massage | |techniques such as deep tissue work may also be used, depending on the client’s requirement. | | | |BENEFITS EFFECTS | |Aromatherapy treatments have both physiological and psychological effects. The combination of massage and the medicinal and therapeutic | |qualities of the essential oils (molecules both inhaled [aroma] and absorbed through the skin) can soothe, revitalise, uplift the spirit, | |encourage positive thinking and boost the immune system enabling the body to heal itself. |Physiological Benefits   Aromatherapy massage can: | |enhance lymphatic drainage this helps to reduce fluid retention and prevent oedema | |induce a feeling of deep relaxation in the body | |help to restore balance in the body | |stimulate the body’s natural immune system | |increase the oxygen and nutrient supply to the tissues by increasing the blood circulation | |help to increase energy l evels as blockages and congestion in the nerves are eased | |Psychological Benefits   Aromatherapy massage can: | |promote a general state of well-being |calm and soothe the mind | |help to reduce nervous tension | |help to lift the mood and reduce feelings of depression | | | | | |3. 1. 1. 2 Zen Traditional massage | |Zen soul therapist uses elbow and thumb press techniques concentrating on the pressure points throughout the body. A specially signature | |Zen Soul blended balm provides heat that penetrates into the skin and enhances the massage. The combination of pressure and heat sends | |signals to the body and mind allowing the tired body to relax and the mind to feel at ease. |This massage benefits your body by improving the muscle tone, relaxing the body, and by getting rid of various aches and pains. It also | |acts on another level, and makes you feel relaxed and rejuvenated. | |Following are various benefits of traditional massage: | |Improves Blood Circulation:  T he movements of hands of the therapist help improve circulation of blood by dilating the vessels. It means | |improved supply of nutrients to muscles, thereby making the body stronger and healthier. Improved blood circulation also helps lower the | |blood pressure. |Massage Benefits Muscular System: improved supplies of nutrients to muscles help the muscles in recovering from fatigue and stress. It | |helps one get rid of muscular pains and aches. Massage prevents muscles from wasting due to paralysis or injuries. | |Improves Skeletal System:  The massage helps in improving the blood circulation to joints. It releases the tense muscles and tendons. All of| |which improves the range of movements of various joints. | |Benefits Nervous System:  The movements and touch of the expert therapist soothes your nerves, and sends you to deep states of relaxation. | |Your mind gets calm and stress free, and enjoys these sensations of modulated movements with a sense of deep relaxation. |Mas sage for Total Relaxation:  The massage brings down the level of stress hormones, and increases the production of relaxing hormones, like| |Serotonin. Massage makes one feel good. The feeling of rejuvenation gives you more energy. | | | | | | | | | | | | | | | |3. 1. 1. Body Massage Trigger Points | |The massages are referred on trigger points technology as shown below: | |[pic][pic] | 3. 1. 2 Foot, neck and shoulder massage This massage concentrates on the three most stressed parts of the body. The pressure points in the feet are massaged to relax and reduce pain while long strokes are applied to the calves to release tension. As for shoulder we use the pressure point technique which relieves tension in the shoulders. Foot reflexology pressure therapy is a safe holistic remedy. Records of this ancient healing art date back as far as ancient Egypt. Foot Reflexology is very old, and was practiced as an ancient form of pressure treatment that uses the application of focused pressure known as â€Å"reflex points that are found in the foot as shown below. The various points correspond to areas on and within the body. [pic] When a person receives a foot reflexology treatment they may benefit from increased circulation as well as relaxation. A session promotes the release of tensions. Although there are many other benefits, (for which empirical proof may not yet exist). But recipients have noted that this ancient tool does promote the clearing of emotional debris. Additionally, therapists have evidence that reflexology helps with the release of toxins from organs, and tired cells and tissues are rejuvenated, the body is more grounded. In general terms, the benefits of reflexology have to do with the reduction of stress. Because the feet help set the tension level for the rest of the body, they are an easy way to interrupt the stress signal and reset homeostasis, the bodys equilibrium. Reflexology is a complement to standard medical care. Learn some of the conditions that can benefit from foot massage and reflexology: ? Foot Ulcers Research suggests that it may work by improving local circulation and that it has the potential to be used to supplement standard surgical and medical treatment of diabetic foot ulcers. ? Cancer  Patients Patients dealing with cancer experience many changes to their bodies and minds. Massage and reflexology have been used as complementary therapies to traditional medical treatments in patients who have cancer. Many research studies have shown benefits such as decreased anxiety, pain intensity, nausea, vomiting and fatigue in patients who have cancer. ? Post-op Pain After surgery, it is not uncommon for patients to have pain. Foot and hand massages were given to post-operative patients and the research study found that pain scores, heart rate and respiratory rate decreased. ? Artery Disease Massage and Reflexology has been shown to increase blood flow. A research study in patients with peripheral arterial occlusive disease (decreased blood flow in their lower legs), showed that reflexology increased the blood flow in the patients lower legs. ? Aging A research study involving middle-aged women showed that self-reflexology decreased depression, perceived stress, systolic blood pressure, and helped strengthen their  immune systems. ? Menopause Many physiological and psychological changes take place during menopause. Both reflexology and foot massage helped to decrease anxiety, depression, hot flashes and night sweats in women during menopause. ? High Blood Pressure A research study looked at the benefits of reflexology on blood pressure, cholesterol and life satisfaction. They found that reflexology helped lower the systolic blood pressure, but not the diastolic number, and that life satisfaction was improved significantly ? Amputations People with leg amputations often suffer from phantom limb pain. A research study looked at reflexology and its possible benefits for people with one leg amputated. The study found that reflexology of the foot and hands helped decrease the intensity and duration of phantom limb pain. 3. 1. 3 Aromatherapy kids massage Aromatherapy massage helps to relax hyper-active kids, enhance their sense of touch and smell as well as the benefits listed below: ? Asthma:  Asthmatic children: demonstrated an enhanced ability (in volume and flow rate) to exhale, compared with children who were not massaged. Atopic dermatitis/Eczema :  Children with this scaly, itchy skin problem seem to experience less redness, scaling, and other symptoms if receiving massage between flares. ? Attention deficit hyperactivity disorder (ADHD):  Mas sage may improve mood in children with ADHD and help them feel less fidgety and hyperactive. ? Bulimia: Studies have shown that adolescents with this eating disorder feel less depressed and anxious after receiving massage therapy. ? Cystic fibrosis: Massage may reduce anxiety and improve respiration in children with this lung condition. ? Diabetes:  Massage may help regulate blood sugar levels and reduce anxiety and depression in children with diabetes. There was also notable improvement with compliance with insulin and food regulation, compared with children who were not massaged. Average blood glucose levels among the massaged children dropped from 159 on the first day of the study to 118 on the last day. ? Rheumatoid arthritis:  Children with juvenile rheumatoid arthritis (JRA) have been shown to experience less pain, morning stiffness, and anxiety as a result of massage therapy. 3. 1. 4 Therapeutic Head Massage [pic] Head Massage is a therapeutic massage of the shoulders, neck, scalp face, with the use aromatherapy essential oil. Benefits of Head Massage: †¢ Relieves tension and headaches, neck and back pain †¢ Alleviates stress, promotes relaxation and a popular massage often requested for general well-being Stimulates lymphatic drainage, helping to remove toxins and boost the immune system †¢ Restores joint mobility, improving circulation which lifts energy improving concentration †¢ Head Massage reaches all energy centers where tension accumulates. This traditional and effective massage is excellent for relieving stress and also promotes relaxation. With many benefits it is also great for general well being. A gentle highly effective treatment, this relaxing  massage has been practiced in Ancient India and other Asian countries over 5000 years. Many office workers or people who use computers suffer. Having a head massage is similar to having reflexology. This is because all the organs are not only linked to the nerves on your feet but also to the head. Therefore, when you have a head massage you are giving the whole body to relax. All the organs of the body are then able to release harmful toxins to help the body avoid many illnesses. 3. 1. 5 Body scrub aromatherapy Zen soul aromatherapy body scrubs will help your skin to look healthy and radiant. By exfoliating the top layer of dead epidermis cells of your skin, it will be smoother and less wrinkled. The outermost layer of skin, the epidermis, accumulates dead skin cells that need to be removed. Normal bathing does not provide the exfoliation that is  needed for the healthiest skin. Regular exfoliation with a body scrub will   remove the dead outer layer of your skin and reveal a younger, smoother, soft,  healthier layer of skin. The antioxidants in coffee, cocoa, and chocolate scrubs help to prevent the signs of aging skin. Scrub Facts: (1) promote increased blood circulation (2) fight cellulite (esp. scrubs with caffeine or coffee) (3) open and cleanse pores (4) remove dry itch and flakiness (6) nourish and moisturize you skin 3. 1. 6 Ear Candling Ear candling (also known as coning or ear funneling) has been practiced for centuries. Excessive ear wax can also cause discomfort, headaches, tinnitus (ringing in the ear), or vertigo. Ear candling may help alleviate these conditions. [pic][pic] Ear Candling, a safe, simple, non-invasive natural relaxing cleansing method, uses long hollow Ear candles to extract earwax and other debris from the ear canal. The proponents of this method say that Ear Candling improves mental clarity and balances fluids that may cause headaches. The benefits of ear candling include: ? Improved sense of smell ? Relief of â€Å"swimmer’s ear ? Reduced ear pain ? Improved sense of taste ? Balanced emotional state ? Reduced ringing in ears ? Relief of dizziness ? Reduced pain of a tear in the eardrum ? Improved color perception ? Equalized pressure in the ear ? Reduced stress and tension ? Clearer thinking ? Improved lymphatic fluid flow 3. 1. 7 Zen Health Shop Zen health shop would be focusing on selling health products that would provide added value for the customers as well as related compliment spa products such as: ? Spa Slipper ? Gift Set (Spa) ? Aroma Stick ? Hot Balm Strong/Mild ? Aromatherapy essential oil ? Flower Candle ? Hot Oil ? Aromatherapy body oil ? Calming Face Oil ? Purifying Body Oil 3. 1. 8 Artwork Most of the artwork in Zen Soul will be  by local artists, for sale to the customers. Zen Soul will earn a 15% commission on each piece sold. This adds an extra element of community integration to Zen Soul with an added emphasis of the art being from beginning artists, and that the art be spiritual and/or modern in form. 3. 2 Competitive Comparison There are no direct competitors for Zen Soul. There are only domed bathhouse which offers after-shower massage at a price of IR5000 to IR15000 that are available from 6am to 7pm which are mainly providing its’ services to men-only. These services are only concentrating on relaxation which the practitioners are not train in a proper health-conscious manner. Whereas, Zen Soul are focusing on a combination of physiotherapy, Balinese, Swedish and shiatsu massage techniques as well as trigger point technologies to accelerate blood flow and promotes health. Besides providing the services to men, Zen Soul would also focus on large- potential market, the women. Which consist of 23,522,861 between the age of 15-64 years old. Additionally, 14,000,000 populations in Tehran is a very viable opportunity for Zen Soul. 3. 3 Sales Literature ? Services brochure ? Logo and slogan ? Advertising ? Planned website. 3. 4 Fulfillment Zen Soul services sell as a natural and healthier way to rejuvenate ones life. 3. 5 Future Products and Services Zen Soul will continuously add and improve its services. Zen Soul will always  remain involved with the best spa healthy and relaxational techniques, and will implement them if deemed appropriate and feasible for Zen Soul clientele. Strategy and Implementation Summary 1. Emphasize quality, originality, and dependability of service. Although we do not have direct competitors, we will differentiate ourselves from indirect or future competitors by offering a staff of therapist who are not only certified in their professions, but will be trained in understanding the dynamics of individual body systems so as to maximize the connection to their client and more easily meet the needs of the client. 2. We will provide a unique atmosphere. From the name to the ambience of our spa, Zen Soul will distinguish itself as a completely trustworthy and soothing setting where customers can enjoy being pampered and escape the stress of their everyday lives whilst boosting their health. 3. Build a community relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle. We will also work with local artists to provide their work to inspire our customers. 4. 1 Value Proposition Our value proposition is that we will bring a unique mode of healthy, relaxation and fulfillment to the community. When people are healthier, relaxed, comfortable, and happy, they have the ability to work harder, concentrate better, feel  physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplaces, and community. Simply put, our value proposition is that we help our community become a better place to live and work. 4. 2 Competitive Edge Our competitive edge is  a combination of our unique services, outstanding location, and our interaction with customers. By providing our customers a holistic and integrative heath spa, we build relationships of trust and satisfaction. Our customers will come to depend on our unique services and fulfilling environment. 4. 3 Marketing Strategy Our marketing strategy is the key to our success: 1. Emphasize  our name and unique services through advertising. 2. Focus on the convenience of our location. 3. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. 4. 3. 1 Promotion Strategy Our promotional strategy will be two-fold:  first phase promotion will deal with advertising before, during, and six months following our opening; the second phase advertising will deal with all  long-term advertising. 1. FIRST PHASE PROMOTIONS a. Advertising We will utilize local newspaper, local social and health magazines, local radio, mail-outs to all households within the immediate five mile radius, and  mail-outs to all local business within a five-mile radius. b. Internet We will have a comprehensive website. c. Alliances We will place our brochures within the offices of our medical referral clients. 2. SECOND PHASE PROMOTIONS a. Advertising We will continue to place ads in the local social  and health magazines year around. Mail-outs will be done again within a five-mile radius one year later after opening, then again only every three to five years. Radio ads will be done only when we have sale promotions during the most stressful times of the year for festive seasons. Television ads are not certain, we will evaluate their effectiveness before further implementation. b. Internet We will continue to have a comprehensive website. After the  first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target clientele websites (if applicable). c. Alliances This type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain restaurants will also be considered. 4. 3. 2 Marketing Programs Owner will be responsible for marketing Zen Soul through the advertising channels. The manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is IRXX,XXX for the first year. Advertising will begin one week prior to opening. 4. 3. 3 Positioning Statement We will automatically position ourselves as the top spa in the Tehran area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that here are not any spa of our type in our target locations or in the country, we will be able to provide services to a portion of Tehran populace not currently being tapped. 4. 3. 4 Pricing Strategy We will not charge over, nor substanti ally under, standard prices for our services. We will be paying our employees a higher straight percentage of their total individual customer sales. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them working hard and happily. 4. 4 Sales Strategy a) Our umbrella sales strategy is to sell Zen Soul to public consumers as a uniquely desirable destination that will enhance their lives and health. ) We will sell Zen Soul through each therapists skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. We will ensure each visit to Zen Soul is a relaxing and memorable experience, so that  customers can always depend on our brand of service when they arrive. 4. 4. 1 Sales Forecast The important elements of the Sales Forecast are shown in the chart and table below. Initial sales forecasts indicate vigorous first year  sales,  almost doubling by the  end of second year, t hen leveling out somewhat by the  end of third year. These figures are based only on revenue from minimum average estimates from salon stylings and spa massages only, with sales cost reflective of the 60% commission earnings to each stylist/therapist. [pic] [pic] Sales Forecast | | |Year 1 |Year 2 |Year 3 | |Sales | | | | |Salon Styles Only Revenue |$717,500 |$1,400,000 |$1,600,000 | |Spa Massage Only Revenue |$182,500 |$350,000 |$400,000 | |Total Sales |$900,000 |$1,750,000 |$2,000,000 | | | | | | |Direct Cost of Sales |Year 1 |Year 2 |Year 3 | |Salon Styles Only Revenue |$429,300 |$840,000 |$960,000 | |Spa Massage Only Revenue |$109,500 |$210,000 |$240,000 | |Subtotal Direct Cost of Sales |$538,800 |$1,050,000 |$1,200,000 | 4. 4. 2 Sales Programs 1. Our comprehensive brochure will explain  the holistic nature of our services, and how this benefits the customer. . Our website will be comprehensively informative of our services and their benefits. 4. 5 Strategic Alliances We will form alliances with our referral practitioners, local restaurants, offices, and businesses who will be strategically beneficial for generating new customers; we will also form alliances with  local certified massage schools and hair styling schools. 4. 6 Milestones The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in detail in the previous topics. [pic] [pic] Milestones | | | | | | | | |Milestone |Start Date |End Date |Budget |Manager |Department | |Business Plan |1/15/2001 |2/1/2001 |$0 |Steve |Owner | |Financial Backing |2/1/2001 |2/5/2001 |$200,000 |Steve |Owner | |Design Contractor Retainer |2/5/2001 |5/1/2001 |$5,000 |Steve |Owner | |Construction Contractor |2/5/2001 |5/1/2001 |$20,000 |Steve |Owner | |Retainer | | | | | | |Lease Agreement |1/17/2001 |2/12/2001 |$20,000 |Steve |Owner | |Logo Design |2/ 12/2001 |3/1/2001 |$1,000 |Steve |Owner | |Business Cards (Initial) |2/19/2001 |3/1/2001 |$300 |Steve |Owner | |Brochures |3/1/2001 |5/1/2001 |$3,000 |Steve |Owner | |Grand Opening |5/1/2001 |6/1/2001 |$0 |Steve |Owner | |Seven Customers Per |8/1/2001 |9/1/2001 |$0 |Steve |Owner | |Stylist/Therapist | | | | | | |Totals | | |$249,300 | | | Management Summary The management philosophy of Zen Soul is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. Zen Souls success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee. The management team will consist of the owner, manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate  the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate people persons. 5. 1 Organizational Structure Our initial team consists of 8 employees, inclusive of a manager and an assistant manager,  both of whom will be responsible for the management activity. 6 therapists would be provided and trained by Zen Soul (Malaysia) SDN. BHD at the initial stage. There will be room for expansion to 12 to 15 therapists as the health spa begins to capture the market’s eyes. The therapist would be train from Malaysia before they are allowed to practice in Iran. Additionally, Zen Soul Malaysia would send their senior therapist 6 months for the first 2 years and annually for the years after for quality control purposes. 5. 4 Personnel Plan The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions (in USD). |Personnel Plan | |   |Year 1 |Year 2 |Year 3 | |Owner, President |$36,000 |$36,000 |$36,000 | |Manager |$26,400 |$30,000 |$30,000 | |Assistant Manager |$13,200 |$15,000 |$15,000 | |100% Commissioned Employees |   |   |   | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |   |$10,080 |$10,080 | |Therapist | |$10,080 |$10,080 | |Therapist | | |$10,080 | |Therapist |   | |$10,080 | |Total People |8 |10 |12 | |Total Payroll |$136,080 |$161,640 |$181,800 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 5. 5 Commissions Structure No. |Duration |Commission |Aroma |Traditional |Foot |Kids |Scrub |Ear | |1 |25 mins |6 |   |   |   |   |   |E/45 | |2 |40 mins |10 |   |   |F/40 |   |   |   | |3 |50 mins |12 |   |   |   |   |B/88 |   | |4 |60 mins |14 |A/85 |T/75 |F/50 |K/50 |   |   | |5 |90 mins |21 |A/95 |T/85 |   |K/70 |   |   | |6 |120 mins |28 |A/120 or A/100 |T/110 |   |   |   |   | |

Julius Caesar/War on Terrorism free essay sample

Shakespeare’s play Julius Caesar presents conflicting perspectives of Julius Caesar’s death. Shakespeare employs a variety of dramatic and language techniques to enhance the contrasting views of the assassination. Similarly President Bush’s Address at the 5th Anniversary of 9/11 and the article War is not a solution for Terrorism by Howard Zinn, deals with differing views of US occupation in Iraq. Shakespeare’s tragedy Julius Caesar clearly presents conflicting perspectives of the assassination of Caesar, a powerful and respected leader, viewed by the conspirators as overly ambitious, but by Marc Antony as a loyal servant of Rome. Brutus and the conspirators believe that Caesar’s death is necessary in retaining democracy, whereas Antony regards the act as brutal murder. Shakespeare positions the audience to view the assassination in negative aspect, through Antony’s passionate eulogy, as compared to Brutus’ austere speech. This is understandable, as given Shakespeare’s Elizabethan context, where the removal of a legitimate leader would be viewed as treason. Shakespeare presents the internal conflict that occurs in Brutus when he contemplates the assassination. He tries to rationalise his decisions through the balance of the language, weighing the arguments of the situation. â€Å"Th’ abuse of greatness disjoins remorse from power. And to speak truth of Caesar, I have not known when his affections swayed more than his reasons. † Brutus’ soliloquy is stern as he presents a logical and justified reason for killing Caesar and this becomes his main argument as he presents to the crowd. Brutus’ funeral speech is a short piece of prose, pragmatically justifying his and the conspirators’ actions. The speech is succinct and balanced stating â€Å"But as he [Caesar] was ambitious, I slew him. † Brutus’ lack of emotions reinforces that the assassination was purely for the greater good and not for personal profit. â€Å"There is tears for his love, joy for his fortunes and death for his ambition. † Brutus uses rhetorical questions to attempt to justify his actions and whether Caesar’s lust for power threatens Rome’s democratic society. â€Å"Had you rather Caesar were living to die all slaves, than that Caesar were dead, to live all free men. Nearing the end of his life, Brutus maintains his reasons for killing Caesar, and his nobility that his actions were morally acceptable for his love of Rome and loyalty to the people. Brutus’ funeral speech ends with a succinct statement reinforcing the main thesis that Caesar’s death was for the benefit of Rome and thus morally justified. â€Å"With this I depart. That I slew my best lover for the good of Rome. † However, Shakespeare presents an alternative view of the assassination through Antony’s passionate oration. Antony’s speech uses emotional poetry to expose the malicious motives of the conspirators. â€Å"If you have tears, prepare to shed them now At the base of Pompey’s statue great Caesar fell. Then I and you, and all of us fell down, whilst bloody treason flourished † After Brutus’ speech, the crowd was wholly convinced of his intentions. Shakespeare the uses Antony’s manipulation of the crowd through rhetoric to engage his audience and force an alternate perspective to Caesar’s death. â€Å"He [Caesar] brought many captives home whose ransoms did the general coffers fill. Did this in Caesar seem ambitious? Antony also reminisces about Caesar’s compassion through personal and emotional language, portraying the loving side of Caesar in contrast to the power hungry leader previously presented by Brutus. â€Å"When the poor hath cried, Caesar hath wept. Ambition should be made of sterner stuff. Yet Brutus says he was ambitious. † Antony’s speech owes much of its influence to repetition. Each time Antony recalls Brutus’ claims that Caesar was â€Å"ambitious†, the claim loses credibility. Similarly, each time Antony declares how â€Å"honourable† Brutus and the conspirators are, there is an underpinning sarcasm mocking them. Shakespeare uses Caesar’s body as a powerful tool to eventually sway public opinion against Brutus. Antony descends from the pulpit carrying Caesar’s corpse and vividly describing the wounds. â€Å"Thou bleeding piece of earth wounds which like dumb mouths do ope their ruby lips. † Thus he strikes the final blow to the Brutus and the conspirators, and creates mutiny. Likewise, but on a different event, US President George W Bush and US political activist Howard Zinn also presents conflicting perspectives of US occupation in Iraq and the morality of the ‘war on terrorism’. Following the events of September 11 2001, the US army and other allied nations waged a war against Iraq and their leader Saddam Hussein, claiming he possessed weapons- of- mass- destruction and harbouring the terrorist group responsible for the attack. The occupation of US and allied troops in Iraq is controversial as its legitimacy and morality are questioned. In his â€Å"Address at the 5th Anniversary of 9/11†, President Bush justified US occupation in Iraq. Like Antony, Bush uses highly emotive and descriptive language to address his audience to show the destruction and consequences resulted from 9/11. On 9/11, our nation saw the face of evil Nineteen men attacked us with barbarity They murdered people of all colours and nationalities –and made war upon the entire free world. † He reminded the audience of the trauma of the event and uses the simple idea of defending America and protecting the world against the ‘face of evil†. Similarly to Antonyâ €™s oration, Bush uses repetition of ‘courage’ to great effect to praise the heroic actions of the American people and thus encourages them to continue support of the occupation of US troops. Furthermore, Bush attacks the terrorist’s actions through powerful emotions stating â€Å"they [the terrorists] are driven by a perverted ideology that hates freedom, rejects tolerance and despises all dissent. † This allows him to portray the evil soulless nature of the terrorist and justifies his legitimate response to occupy Iraq. etBush’s speech is also very personal using inclusive language to demonstrate that it requires a united force to defeat the terrorists and manifests that his decision to invade Iraq is for the greater good. â€Å"We are now in struggle between tyranny and freedom. We are fighting to maintain a way of life and we will never back down † President Bush presents a valid perspective on the issue of US occupation in Iraq, stipulating that the occupation is legitimately acceptable in bringing democracy to Iraq, justice to the terrorists and securing safety for the world. However, political activist Howard Zinn believes that war o n terrorism is unnecessary and â€Å"morally reprehensible†. In his article â€Å"War is not a solution for terrorism† presents a more realistic blunt perspective on the war. Like Brutus, Zinn employs succinct and emotionless language to deal with the reality of war and the sufferings that encompasses it. Unlike Bush, who concentrates on the emotions of attack and the devastation of the American people, Zinn focuses on the destruction inflicted on the innocent Iraqi civilians. â€Å"The United States bombardment has been an utter failure in its claimed objective of bringing democracy and stability to Iraq. † Zinn clearly confesses that the war has been unsuccessful, something Bush does not acknowledge. Zinn attacks the morality of Bush’s decisions by comparing to John Hershey’s male character in ‘The War Lover’ who â€Å"loves to drop bombs on people, boasts about his sexual conquests and is impotent. † This harsh judgement suggests that the US occupation is based on one man’s selfless and unreasonable decision, and thus the unjustified attempt to invade Iraq. The oxymoron â€Å"the killing of innocent people in Iraq is called accidental, whereas the deaths caused by terrorists are deliberate† shows the contradictory nature of US’s objectives.

Why are textbooks so expensive Essays - Textbooks, Bookselling

Why are textbooks so expensive Why Are Textbooks So Expensive? 1.According to Roediger, textbooks are more expensive because of the current approval of the used textbook market. He mentioned the used textbook market as a tricky not because of that students are selling to each other. The problem is that the textbook dealers, some of them owning the bookstore, purchase textbooks from students at a very low portion of the price that the students pay for them. Then the wholesalers sell these books to a different bookstore in other campus. This prevents sales of new books, and the publishers and authors are not receiving reasonable payments for their labor in making the textbooks. When the bookstore resells the used books-the income on this used book would be higher than the income made on the new book. 2.The example explains how the author, the person who creates the textbook, makes less money than the bookstore. The author receives only around 15% of the sales price. I am very surprised how little profit they really made. He used another example about back in time. When he was teaching at Purdue University, Henry and Betty each had to teach 475 students and they order 950 textbooks-that is a lot profit for the authors. But unfortunately he went to a bookstore and find out that all of these text books were used copies-that means that the whole profit goes to the bookstores. The purpose of all the examples he uses in the essay is to describe the difference in using new and used books/when use new books profit goes to a publisher, and unfortunately when you use used books-bookstores made all the money and an authors received zero income. 3. 4. According to Roediger, textbook publishers have tiny options to deal with the loss in profits. They can increase the prices of textbooks or the other option is to list a new edition of the books often that is how book profits will go to the publisher and author, not the bookstores. Also they can present some packages-electronic code with the textbook, valid only for each semester to each student-it will be uniq

How a Sample Diversity Essay Should Be

How a Sample Diversity Essay Should BeWhat a sample diversity essay should be is an example of what you should write when applying to law school. The typical essay they expect you to submit to the Law School Admissions Council is the one with the grammatical errors, which is no longer acceptable as of a few years ago. The essay that have all of the correct facts, and which gives your case a thorough and satisfying analysis.For instance, a sample diversity essay to be submitted to law school must present an example of you in a work environment, which is not a traditional American job. There are many students who fit this description. They have been out of school for many years, but because of a military obligation or some other unusual circumstance, they have stayed in the country illegally, are citizens, but live in a different country.It is for this reason that many do not apply to law school, because they feel it would be impossible for them to successfully get in. However, when yo u look at the average essay for this type of student, you will find there are several mistakes. They are very different from students who have been in school for many years. They have been in a school that has been traditional.In fact, the student who was in school for less than a year is almost as good as the student who has been in school for several years, because they are so different from the students who were in school a decade ago. Therefore, the sample diversity essay should be different from the one the applicant sent in to law school ten years ago.If you fill out a non traditional student age form, you will get four categories. These categories are older, full time, part time, and older part time. These all will be the legal age for admission to law school. In each case, the student will be living in a unique situation. Therefore, it is imperative that you provide a sample essay that is filled out on a student that has been in law school for several years, rather than a st udent who was in school for five years.In other words, if you fill out a form for a student who was in school for only five years, you will be required to submit a different form than if you fill out a form for a student who was in school for five years, but is in a full time degree program. Therefore, there are some sample diversity essays that will be very similar, while others are not. It will be necessary to know this, when filling out a form.Another thing to keep in mind when filling out a sample diversity essay for non traditional student age is to send the essay with the original type of paper that you submitted when applying to law school. The examiner wants a sample that is not only new, but also that is exactly like the one they expected to receive.

The Swimmer By John Cheever English Literature Essay Essays

The Swimmer By John Cheever English Literature Essay Essays The Swimmer By John Cheever English Literature Essay Paper The Swimmer By John Cheever English Literature Essay Paper Cheever provides readers with a elaborate description of the futility of recognizing a end without clear focal point because, when Neddy begins to swim across the pool, there is a storm that compactly indicates that something is incorrect. Despite being in-between aged, Neddy still wants to retain his young person which is evidenced in his attitude. He believes that he is a vivacious person and that following the handiness of several pools in his vicinity, he can swim place. Sooner or subsequently, Cheever describes how Neddy go haunted with swimming in the flush pools until he reaches in a suburb and finds a dry pool ( Cheever 202 ) . Apparently, after waiting for a storm to go through in a porch, Neddy begins experiencing disillusioned and tired with the whole thought of swimming. Obviously, Neddy is determined to travel on but he does non retrieve the exhilaration he had art foremost in Westerhazy. He so becomes disquieted to happen that another pool is dry. By the terminal of th e narrative ; Neddy reaches his place and surprisingly admirations why his house is locked and place deserted. He marvels why his household is non at that place and where they are gone ( Cheever 205 ) . The experiences of John Cheever have been the footing on which his narrative The Swimmer is built. With respect to this, Cheever attended a private academy but could no alumnus due to ejection. He subsequently embarked on a authorship calling where he contributed to a figure of publications that have apparently influenced his attack to composing The Swimmer . Consequently, during this period, he worked as a author with assorted publications and supported himself with other uneven occupations by fundamentally composing outlines for the Metro Goldwyn movie studio, an experience that guides the semblance, world and surrealism that is characterized with his narrative The Swimmer . Later on in life, Cheever served in the ground forces during the World War 1 and it is at this clip that he realized a strong passion for composing. His diversified work experience as a book author basically left him to compose in this absorbing manner of utilizing myths and symbolism in a clear point of position ( Fogelman 465-469 ) . Flatly, Donaldson ( 395-399 ) postulates that The Swimmer was written within a historical context. This was at a clip when center and upper category Americans were sing great prosperity. It is plausible to reason that holding survived the World War 1 every bit good as the Korean War around 1945 and 1950 severally, many Americans particularly of the white descent, enjoyed the richness of the postwar epoch. During this clip, historical literatures underscore that the American suburbs grew quickly ; a factor that Cheever used as the scene for his narrative The Swimmer ( Fogelman 468-470 ) . Consequently, the universe of Neddy as he appears at the beginning of the narrative is characterized to affluence every bit precisely as it was during the station war epoch. The universe of Neddy was in no manner the one in which many American in the suburbs could entree. The civil rights motion was highly active but basic autonomies were still issues of great concern. The Swimmer is based on t he events of the World War 1 and Cheever constructs his secret plan around this historical context. The Swimmer is a representative of Cheever s suburban narratives which explore vividly the luster and sorrow of Americans and other nationalities populating within the jobs of a somewhat American suburban area. He brings about this capturing contrast by including swimming pools and cocktail parties in his narrative to significantly lucubrate the trademark of the relaxing and at leisure universe that his characters inhabit. This component portrays The Swimmer as one of the finest plants of Cheever which he uses to intermix myth and world as evidenced in Neddy s long journey as attempts to swim across the pools of Westchester County. Arguably, Neddy tries to recover his apparent lost vernal life through the physical enterprises ( Donaldson 236-241 ) . The mythic analogue in The Swimmer dignifies and enhances the narrative that may hold otherwise been another societal parable focus oning on the darker side of the American dream. Ultimately, this literary piece contains in a great length the societal pragmatism of the writer as pertains to the American experience. Credibly, one could reason that The Swimmer is a eldritch narrative that transforms a comedy of mode into a fantastical racket every bit good as incubus. Throughout the narrative, the reader is left doubtful of the ambiguity of clip in the plot line because ; an afternoon can apparently go months or old ages and the decision of the narrative presents either the confrontation of Neddy with a glance into the hereafter or still the existent nowadays ( Cheever 206 ) . In The Swimmer , Cheever achieves a religious transcendency by uniting the mundane with the mythic. A comparative expression at The Swimmer with other fables like The Holy Grail or Dante s Inferno, Cheever demonstrates his ability to do the ordinary lives of suburbanites like Neddy to look more religious, fantastical and cosmopolitan ( Fogelman 470-472 ) . These attributes warrants the comparing of The Swimmer with other fables. In so making, Cheever articulates the belief that literature is a coherent and uninterrupted history to be a minute of aspiration, our battle to be celebrated and an chance for a huge pilgrims journey. The darker tone of Cheever s The Swimmer and his more experimental technique has made this short narrative to captivatingly and successfully transform the realistic inside informations, the myths every bit good as the personal experiences of the writer as respects frights of fiscal and emotional ruin into a chef-doeuvre of the 20 first century short nar ratives. To be successful in the modern-day society, it is imperative that one remain focused on their ends but unluckily, clip becomes grim and unforgiving in its forward trudge. In other words, there does non look to be adequate clip for human existences to run into their demands of wining with one individual end. The instance is even true with keeping friendly relationships with households and friends allow entirely all that one cherishes. Therefore, this is the cardinal inquiry that Cheever addresses in the short narrative The Swimmer . Neddy has one mission in life which is to swim. However, the singles in intent comes with a manifold of effects. These are the effects that Cheever adept explores by utilizing Neddy s mission and the annihilating advancement of clip ( Cheever 205 ) . In add-on, The Swimmer is regarded as an fable that is about the aging procedure, the diminution and the overall rhythm of life. Fogelman ( 468-470 ) points out that within the precincts of an fable, The Swimmer appear like a symbolic representation of success and ends through Neddy, events of truth and the generalisation about human being. To compactly suit the categorizations of an fable, The Swimmer has people, topographic points, an events incorporating more than one significance. As such, the narrative focuses on the sociological facet of the futility of the American dream in the wakes of World War 1 and economic reorganization. This allegorical significance is farther construed to make with the inevitableness of clip as evidenced in aging, physical diminution, the lip service of the upper category and the rhythm of life. In visible radiation of the mythic nature of The Swimmer, the extended usage of societal fables every bit good as fabrications, characterizes Cheever s The Swimmer to be a concise fable. The patterned images in The Swimmer are one of the most challenging facets of the literary facet that the writer has used to heighten this short narrative. As a consequence, these patterned conflations of cardinal images such as swimming, the storm and the journey across pools is symbolic to traveling towards a vision through darkness. For case, The Swimmer starts of reasonably with Neddy lounging about the swimming pool at a place of a friend. A thought work stoppages him. He realizes that there are several swimming pools between where he is and his ain place. As he resolves to swim across place, the writer uses this image to expose us to the capricious exercising that subsequently becomes troublesome and calls for tremendous battle to win ( Cheever 206 ) . Furthermore, the rubric of the narrative demonstrates the diverseness of ends and the nostalgic attempts of the swimmer. This image mostly shows the ephemeral accomplishment of Neddy when he manages to swim to his place but the success of life in entirety, as divided by the moral beauty of life is markedly absent in this character because, all his friends, household and other cherish able ownership are all lost. Although there is some confederation between pleasance and societal convention, The Swimmer out justly warns us against excess therefore ordering that the lone sober attack to life is making things in moderatenesss good stipulated by Aristotle. The nature of human experience spells out the cardinal struggle in this narrative. Significantly, the worlds of life are associated with Cheever usage of images of visible radiation and storm. For illustration, when Neddy reaches at Levy s pool, a sudden storm interruptions through with its full furry. Neddy is therefore forced to take screen in Levy s summerhouse as he watches the storm lash the trees. Somehow, when the rain subsides, Neddy notices that the storm had striped of a tree of its yellow and ruddy foliages dispersing them over the grass and H2O ( Cheever 204 ) . Decidedly, Cheever uses the image of storm to convey about the component of interruptions in life. Ideally, we need interruptions from our day-to-day activities. These interruptions are in signifier of vacations or fundamentally holding certain leisure as we relax from our modus operandi. The image of the storm is therefore a system of cheques and balances to avoid human existences from exhaustion or inordinate weariness. To recap, the comprehensiveness of life dictates that we live a balanced life and avoid over indulgence on one individual facet of our mission. From the waiving treatment, it is apparent that Cheever has used The Swimmer excessively critically and aesthetically remarks on the richness, lip service and the relationship between wealth and felicity. Through the usage of symbolism and myth, the compulsion that Cheever high spots is the acquisitive and selfish nature of humanity. Neddy concentrates about swimming and forgets approximately everything as respects life-his household, friends and other ownerships. This acquisitive nature is selfish which is today manifested in the individualistic compulsion for power, wealth and even celebrity. Harmonizing to Cheever, if attention is non taken, this compulsion may take to destruction as evidenced in Neddy s loss of household, friends and hoarded wealth. The quality of this narrative as a short narrative is that it is set in the blend of pra gmatism and surrealism therefore, it is surreal and pathos facets compounded with is thematic geographic expedition of the life rhythm and the suburban America.