Zen Soul Spa Business Proposal free essay sample

BUSINESS PROPOSAL ZEN SOUL HEALTH SPA [pic] Executive Summary Zen Soul aims to be the premier health spa in Iran through its first venture in the capital city, Tehran. Through a unique combination of offered services and products, we will quickly gain market share. Zen Soul will provide customers with a relaxing, rejuvenating atmosphere where all of our mind and body needs can be met. The business will be set up as a partnership with Zen Soul Massage Therapy Sdn Bhd (Malaysia) and Akbar Boorboor. Products and Services Zen is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. This is all done in a relaxing, serene setting. Location Zen Soul has chosen Tehran as the city for the business venture. Tehran is the capital and largest city of Iran and also the economic centre of Iran. Tehran has an overall cost of living index which equates it with middle cost of living locations. Tehran is currently ranked 170 overall, most expensive place in the world for expatriates to live, out of 300 international  locations. Additionally, Tehran has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Thus, according to the population earning potential, education level, and its’ household income, Tehran carries high potential for our health spa business. Competitive Edge Zen Souls competitive edge is our unique combination of services, location, and customer-centric focus. Zen Soul has set out since its inception to provide quality, dependable services. Zen Soul has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave Zen Soul with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Zen Soul to meet our ambitious goal of 90%. Financials Zen Soul has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved  a healthy profit before taxes. Zen Soul is an exciting business that provides a combination of sought after services that are have no direct competitor. Zen Soul will provide a relaxing, serene setting for a variety of mind and body health rejuvenation services for the booming Iran population. 1. 1 MISSION AND OBJECTIVES 1. 1. 1 Objectives The objectives for Zen Soul are outlined below: 1. Promotes health for body and mind 2. Substantial sales  revenue by end of second year. 3. Profit before tax by end of second year. 4. Have clientele return rate of  90% by end of first year. 5. Become established health destination by end of  first year. 1. 1. 2 Mission Zen Soul will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to our true purpose through a wide range of holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. Zen Soul will establish itself as a dependable destination to which they can always come to escape the stress of life, accelerate their health, and rejuvenate their energies, their souls, and their lives. . 1. 3 Keys to Success 1. Quality and skilled employees familiar with mind, body, energy and muscle work. 2. Establish trust within the community that each customers needs will be taken care of during every visit. 3. Easily accessible location. 4. Effective advertising. Company Summary Zen Soul Health Spa is a new destination offering customers the unique combination of physiotherapy, massage,  body as well as muscle work, all in one beautifully serene setting. Zen Soul will offer all ranges, physiotherapic and therapeutic massage, reflexology, manicure, pedicure, scrub, sauna, and specific complimentary product offerings. The goal and promise of Zen Soul can be summed up in our name and slogan: Zen Soul health Spa – Getaway to Relaxation [pic] 2. 1 Company Ownership Zen Soul, at this time, is a privately held partnership, owned by Zen Soul MASSAGE THERAPY SDN BHD (Malaysia) and Akbar Boorboor. 2. 2 Start-up Summary In the following  table, the start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months. | |Start-up Funding | |   |   | |Start-up Expenses to Fund |   | |Start-up Assets to Fund |   | |Total Funding Required |   | |   |   | |Assets |   | |Non-cash Assets from Start-up |   | |Cash Requirements from Start-up |   | |Additional Cash Raised |   | |Cash Balance on Starting Date |   | |Total Assets |   | |   |   | |Liabilities and Capit al |   | |Liabilities |   | |Current Borrowing |   | |Long-term Liabilities |   | |Accounts Payable (Outstanding Bills) |   | |Other Current Liabilities (interest-free) |   | |Total Liabilities |   | |   |   | |Capital |   | |Planned Investment |   | |Investor 1 |   | |Investor 2 |   | |Investor 3 |   | |Additional Investment Requirement |   | |Total Planned Investment |   | |Loss at Start-up (Start-up Expenses) |   | |Total Capital |   | |Total Capital and Liabilities |   | |Total Funding |   | |   |   | |Start-up | |   |   | |Requirements |   | |Start-up Expenses |   | |Legal |   | |Stationery etc.    | |Brochures |   | |Construction/Design |   | |Insurance |   | |Rent |   | |Research and Development |   | |Expensed Equipment |   | |Other |   | |Total Start-up Expenses |   | |Start-up Assets |   | |Cash Required |   | |Start-up Inventory |   | |Other Current Assets |   | |Long-term Assets    | |Total Assets |   | |Total Requirements |   | 2. 3 Company Locations and Facilities †¢ Where are the target sites? †¢ The facilities of the p lace (parking/malls/ etc) †¢ The size and psf/ how much? Products and Services Zen Soul will provide customers with health-oriented and relaxational services with complimenting products, as well as training in specific forms of physiotherapy body work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in Zen Soul. Explanations and/or consultations will be provided on all services and products if needed. At  Zen Soul, every customer is unique, with individual needs. Understanding such, our massage techniques are tailored to focus on these individual needs to ensure customers satisfaction. Our techniques are uniquely  Zen Soul’s. Zen Soul  aromatherapy head to toe signature massage combines the mix of traditional Balinese, Malay, Shiatsu and Swedish massage. We then create and blend it into our own unique massage technique. We believe that the technique applied by our therapist for aromatherapy massage in particular, is distinctively  Zen Soul’s  own technique. Aromatherapy essential oil will be applied in all our massage and physiotherapy ranges. In aromatherapy[y treatment, each client is assessed prior to each treatment. During the consultation, a detailed case history will be taken, to find the most suitable oil and treatment methods for the individual. The individualized blend will be used in the massage, using a technique which is most suitable for the individual. Aromatherapy is one the oldest healing art on earth, and is the enhancement of the body, mind and soul using aromatherapy botanical essential oils. True the century’s aromatherapy has been mostly practice by civilization like Rome, Egypt, Greece and Persian. Essential oils enter the body via inhalation and through the skin. They end up in the blood stream via the lungs or absorbing into the deepest layers of the skin through to the muscle. The fragrance molecules associated with essentials oils also affects the brain directly, through the olfactory system in our nose. These essentials oils can be one of the fastest ways to galvanize or bring about physiological or psychological effects such as to relax, to calm, to fresh, to ease emotional imbalances and to regulate imbalance hormone level. Essential oils are used for cosmetics, pest control, as well as deodorant values. 3. 1 Product and Service Description | | |3. 1. Zen Body Massage | |3. 1. 1. 1 Zen Aromatherapy massage | |Zen Soul’s head to toe signature massage combines the mix of traditional Balinese, Malay, shiatsu and Swedish massage. We then create and | |blend it into our own unique. The technique combining short and long kneading strokes plus deep rhythmic strokes and lomi-lomi on the back. | |Aromatherapy oil is used to enhance the skin ability to receive the treatment and soothing signals to the brain. | | |Aromatherapy uses the purest plant essence in the form of organic essential oils, which are extracts from various parts of plants, fruits, | |flowers, bark, roots, or resin. Essential oils contain dozens of powerful complex natural chemicals that have beneficial properties. Due to| |the diversity of essential oils and their individual therapeutic properties, the range of benefits and effects of Aromatherapy is wide | |ranging. | |Our therapists will have a holistic approach to client consultation. This provides the information necessary to select the appropriate | |essential oils for the maximum therapeutic benefit. The selected essential oils are blended with a carrier/base massage oil to create a | |unique mix for each client’s individual needs. This aromatherapy blend is usually applied to the skin with body massage. Other massage | |techniques such as deep tissue work may also be used, depending on the client’s requirement. | | | |BENEFITS EFFECTS | |Aromatherapy treatments have both physiological and psychological effects. The combination of massage and the medicinal and therapeutic | |qualities of the essential oils (molecules both inhaled [aroma] and absorbed through the skin) can soothe, revitalise, uplift the spirit, | |encourage positive thinking and boost the immune system enabling the body to heal itself. |Physiological Benefits   Aromatherapy massage can: | |enhance lymphatic drainage this helps to reduce fluid retention and prevent oedema | |induce a feeling of deep relaxation in the body | |help to restore balance in the body | |stimulate the body’s natural immune system | |increase the oxygen and nutrient supply to the tissues by increasing the blood circulation | |help to increase energy l evels as blockages and congestion in the nerves are eased | |Psychological Benefits   Aromatherapy massage can: | |promote a general state of well-being |calm and soothe the mind | |help to reduce nervous tension | |help to lift the mood and reduce feelings of depression | | | | | |3. 1. 1. 2 Zen Traditional massage | |Zen soul therapist uses elbow and thumb press techniques concentrating on the pressure points throughout the body. A specially signature | |Zen Soul blended balm provides heat that penetrates into the skin and enhances the massage. The combination of pressure and heat sends | |signals to the body and mind allowing the tired body to relax and the mind to feel at ease. |This massage benefits your body by improving the muscle tone, relaxing the body, and by getting rid of various aches and pains. It also | |acts on another level, and makes you feel relaxed and rejuvenated. | |Following are various benefits of traditional massage: | |Improves Blood Circulation:  T he movements of hands of the therapist help improve circulation of blood by dilating the vessels. It means | |improved supply of nutrients to muscles, thereby making the body stronger and healthier. Improved blood circulation also helps lower the | |blood pressure. |Massage Benefits Muscular System: improved supplies of nutrients to muscles help the muscles in recovering from fatigue and stress. It | |helps one get rid of muscular pains and aches. Massage prevents muscles from wasting due to paralysis or injuries. | |Improves Skeletal System:  The massage helps in improving the blood circulation to joints. It releases the tense muscles and tendons. All of| |which improves the range of movements of various joints. | |Benefits Nervous System:  The movements and touch of the expert therapist soothes your nerves, and sends you to deep states of relaxation. | |Your mind gets calm and stress free, and enjoys these sensations of modulated movements with a sense of deep relaxation. |Mas sage for Total Relaxation:  The massage brings down the level of stress hormones, and increases the production of relaxing hormones, like| |Serotonin. Massage makes one feel good. The feeling of rejuvenation gives you more energy. | | | | | | | | | | | | | | | |3. 1. 1. Body Massage Trigger Points | |The massages are referred on trigger points technology as shown below: | |[pic][pic] | 3. 1. 2 Foot, neck and shoulder massage This massage concentrates on the three most stressed parts of the body. The pressure points in the feet are massaged to relax and reduce pain while long strokes are applied to the calves to release tension. As for shoulder we use the pressure point technique which relieves tension in the shoulders. Foot reflexology pressure therapy is a safe holistic remedy. Records of this ancient healing art date back as far as ancient Egypt. Foot Reflexology is very old, and was practiced as an ancient form of pressure treatment that uses the application of focused pressure known as â€Å"reflex points that are found in the foot as shown below. The various points correspond to areas on and within the body. [pic] When a person receives a foot reflexology treatment they may benefit from increased circulation as well as relaxation. A session promotes the release of tensions. Although there are many other benefits, (for which empirical proof may not yet exist). But recipients have noted that this ancient tool does promote the clearing of emotional debris. Additionally, therapists have evidence that reflexology helps with the release of toxins from organs, and tired cells and tissues are rejuvenated, the body is more grounded. In general terms, the benefits of reflexology have to do with the reduction of stress. Because the feet help set the tension level for the rest of the body, they are an easy way to interrupt the stress signal and reset homeostasis, the bodys equilibrium. Reflexology is a complement to standard medical care. Learn some of the conditions that can benefit from foot massage and reflexology: ? Foot Ulcers Research suggests that it may work by improving local circulation and that it has the potential to be used to supplement standard surgical and medical treatment of diabetic foot ulcers. ? Cancer  Patients Patients dealing with cancer experience many changes to their bodies and minds. Massage and reflexology have been used as complementary therapies to traditional medical treatments in patients who have cancer. Many research studies have shown benefits such as decreased anxiety, pain intensity, nausea, vomiting and fatigue in patients who have cancer. ? Post-op Pain After surgery, it is not uncommon for patients to have pain. Foot and hand massages were given to post-operative patients and the research study found that pain scores, heart rate and respiratory rate decreased. ? Artery Disease Massage and Reflexology has been shown to increase blood flow. A research study in patients with peripheral arterial occlusive disease (decreased blood flow in their lower legs), showed that reflexology increased the blood flow in the patients lower legs. ? Aging A research study involving middle-aged women showed that self-reflexology decreased depression, perceived stress, systolic blood pressure, and helped strengthen their  immune systems. ? Menopause Many physiological and psychological changes take place during menopause. Both reflexology and foot massage helped to decrease anxiety, depression, hot flashes and night sweats in women during menopause. ? High Blood Pressure A research study looked at the benefits of reflexology on blood pressure, cholesterol and life satisfaction. They found that reflexology helped lower the systolic blood pressure, but not the diastolic number, and that life satisfaction was improved significantly ? Amputations People with leg amputations often suffer from phantom limb pain. A research study looked at reflexology and its possible benefits for people with one leg amputated. The study found that reflexology of the foot and hands helped decrease the intensity and duration of phantom limb pain. 3. 1. 3 Aromatherapy kids massage Aromatherapy massage helps to relax hyper-active kids, enhance their sense of touch and smell as well as the benefits listed below: ? Asthma:  Asthmatic children: demonstrated an enhanced ability (in volume and flow rate) to exhale, compared with children who were not massaged. Atopic dermatitis/Eczema :  Children with this scaly, itchy skin problem seem to experience less redness, scaling, and other symptoms if receiving massage between flares. ? Attention deficit hyperactivity disorder (ADHD):  Mas sage may improve mood in children with ADHD and help them feel less fidgety and hyperactive. ? Bulimia: Studies have shown that adolescents with this eating disorder feel less depressed and anxious after receiving massage therapy. ? Cystic fibrosis: Massage may reduce anxiety and improve respiration in children with this lung condition. ? Diabetes:  Massage may help regulate blood sugar levels and reduce anxiety and depression in children with diabetes. There was also notable improvement with compliance with insulin and food regulation, compared with children who were not massaged. Average blood glucose levels among the massaged children dropped from 159 on the first day of the study to 118 on the last day. ? Rheumatoid arthritis:  Children with juvenile rheumatoid arthritis (JRA) have been shown to experience less pain, morning stiffness, and anxiety as a result of massage therapy. 3. 1. 4 Therapeutic Head Massage [pic] Head Massage is a therapeutic massage of the shoulders, neck, scalp face, with the use aromatherapy essential oil. Benefits of Head Massage: †¢ Relieves tension and headaches, neck and back pain †¢ Alleviates stress, promotes relaxation and a popular massage often requested for general well-being Stimulates lymphatic drainage, helping to remove toxins and boost the immune system †¢ Restores joint mobility, improving circulation which lifts energy improving concentration †¢ Head Massage reaches all energy centers where tension accumulates. This traditional and effective massage is excellent for relieving stress and also promotes relaxation. With many benefits it is also great for general well being. A gentle highly effective treatment, this relaxing  massage has been practiced in Ancient India and other Asian countries over 5000 years. Many office workers or people who use computers suffer. Having a head massage is similar to having reflexology. This is because all the organs are not only linked to the nerves on your feet but also to the head. Therefore, when you have a head massage you are giving the whole body to relax. All the organs of the body are then able to release harmful toxins to help the body avoid many illnesses. 3. 1. 5 Body scrub aromatherapy Zen soul aromatherapy body scrubs will help your skin to look healthy and radiant. By exfoliating the top layer of dead epidermis cells of your skin, it will be smoother and less wrinkled. The outermost layer of skin, the epidermis, accumulates dead skin cells that need to be removed. Normal bathing does not provide the exfoliation that is  needed for the healthiest skin. Regular exfoliation with a body scrub will   remove the dead outer layer of your skin and reveal a younger, smoother, soft,  healthier layer of skin. The antioxidants in coffee, cocoa, and chocolate scrubs help to prevent the signs of aging skin. Scrub Facts: (1) promote increased blood circulation (2) fight cellulite (esp. scrubs with caffeine or coffee) (3) open and cleanse pores (4) remove dry itch and flakiness (6) nourish and moisturize you skin 3. 1. 6 Ear Candling Ear candling (also known as coning or ear funneling) has been practiced for centuries. Excessive ear wax can also cause discomfort, headaches, tinnitus (ringing in the ear), or vertigo. Ear candling may help alleviate these conditions. [pic][pic] Ear Candling, a safe, simple, non-invasive natural relaxing cleansing method, uses long hollow Ear candles to extract earwax and other debris from the ear canal. The proponents of this method say that Ear Candling improves mental clarity and balances fluids that may cause headaches. The benefits of ear candling include: ? Improved sense of smell ? Relief of â€Å"swimmer’s ear ? Reduced ear pain ? Improved sense of taste ? Balanced emotional state ? Reduced ringing in ears ? Relief of dizziness ? Reduced pain of a tear in the eardrum ? Improved color perception ? Equalized pressure in the ear ? Reduced stress and tension ? Clearer thinking ? Improved lymphatic fluid flow 3. 1. 7 Zen Health Shop Zen health shop would be focusing on selling health products that would provide added value for the customers as well as related compliment spa products such as: ? Spa Slipper ? Gift Set (Spa) ? Aroma Stick ? Hot Balm Strong/Mild ? Aromatherapy essential oil ? Flower Candle ? Hot Oil ? Aromatherapy body oil ? Calming Face Oil ? Purifying Body Oil 3. 1. 8 Artwork Most of the artwork in Zen Soul will be  by local artists, for sale to the customers. Zen Soul will earn a 15% commission on each piece sold. This adds an extra element of community integration to Zen Soul with an added emphasis of the art being from beginning artists, and that the art be spiritual and/or modern in form. 3. 2 Competitive Comparison There are no direct competitors for Zen Soul. There are only domed bathhouse which offers after-shower massage at a price of IR5000 to IR15000 that are available from 6am to 7pm which are mainly providing its’ services to men-only. These services are only concentrating on relaxation which the practitioners are not train in a proper health-conscious manner. Whereas, Zen Soul are focusing on a combination of physiotherapy, Balinese, Swedish and shiatsu massage techniques as well as trigger point technologies to accelerate blood flow and promotes health. Besides providing the services to men, Zen Soul would also focus on large- potential market, the women. Which consist of 23,522,861 between the age of 15-64 years old. Additionally, 14,000,000 populations in Tehran is a very viable opportunity for Zen Soul. 3. 3 Sales Literature ? Services brochure ? Logo and slogan ? Advertising ? Planned website. 3. 4 Fulfillment Zen Soul services sell as a natural and healthier way to rejuvenate ones life. 3. 5 Future Products and Services Zen Soul will continuously add and improve its services. Zen Soul will always  remain involved with the best spa healthy and relaxational techniques, and will implement them if deemed appropriate and feasible for Zen Soul clientele. Strategy and Implementation Summary 1. Emphasize quality, originality, and dependability of service. Although we do not have direct competitors, we will differentiate ourselves from indirect or future competitors by offering a staff of therapist who are not only certified in their professions, but will be trained in understanding the dynamics of individual body systems so as to maximize the connection to their client and more easily meet the needs of the client. 2. We will provide a unique atmosphere. From the name to the ambience of our spa, Zen Soul will distinguish itself as a completely trustworthy and soothing setting where customers can enjoy being pampered and escape the stress of their everyday lives whilst boosting their health. 3. Build a community relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle. We will also work with local artists to provide their work to inspire our customers. 4. 1 Value Proposition Our value proposition is that we will bring a unique mode of healthy, relaxation and fulfillment to the community. When people are healthier, relaxed, comfortable, and happy, they have the ability to work harder, concentrate better, feel  physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplaces, and community. Simply put, our value proposition is that we help our community become a better place to live and work. 4. 2 Competitive Edge Our competitive edge is  a combination of our unique services, outstanding location, and our interaction with customers. By providing our customers a holistic and integrative heath spa, we build relationships of trust and satisfaction. Our customers will come to depend on our unique services and fulfilling environment. 4. 3 Marketing Strategy Our marketing strategy is the key to our success: 1. Emphasize  our name and unique services through advertising. 2. Focus on the convenience of our location. 3. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. 4. 3. 1 Promotion Strategy Our promotional strategy will be two-fold:  first phase promotion will deal with advertising before, during, and six months following our opening; the second phase advertising will deal with all  long-term advertising. 1. FIRST PHASE PROMOTIONS a. Advertising We will utilize local newspaper, local social and health magazines, local radio, mail-outs to all households within the immediate five mile radius, and  mail-outs to all local business within a five-mile radius. b. Internet We will have a comprehensive website. c. Alliances We will place our brochures within the offices of our medical referral clients. 2. SECOND PHASE PROMOTIONS a. Advertising We will continue to place ads in the local social  and health magazines year around. Mail-outs will be done again within a five-mile radius one year later after opening, then again only every three to five years. Radio ads will be done only when we have sale promotions during the most stressful times of the year for festive seasons. Television ads are not certain, we will evaluate their effectiveness before further implementation. b. Internet We will continue to have a comprehensive website. After the  first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target clientele websites (if applicable). c. Alliances This type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain restaurants will also be considered. 4. 3. 2 Marketing Programs Owner will be responsible for marketing Zen Soul through the advertising channels. The manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is IRXX,XXX for the first year. Advertising will begin one week prior to opening. 4. 3. 3 Positioning Statement We will automatically position ourselves as the top spa in the Tehran area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that here are not any spa of our type in our target locations or in the country, we will be able to provide services to a portion of Tehran populace not currently being tapped. 4. 3. 4 Pricing Strategy We will not charge over, nor substanti ally under, standard prices for our services. We will be paying our employees a higher straight percentage of their total individual customer sales. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them working hard and happily. 4. 4 Sales Strategy a) Our umbrella sales strategy is to sell Zen Soul to public consumers as a uniquely desirable destination that will enhance their lives and health. ) We will sell Zen Soul through each therapists skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. We will ensure each visit to Zen Soul is a relaxing and memorable experience, so that  customers can always depend on our brand of service when they arrive. 4. 4. 1 Sales Forecast The important elements of the Sales Forecast are shown in the chart and table below. Initial sales forecasts indicate vigorous first year  sales,  almost doubling by the  end of second year, t hen leveling out somewhat by the  end of third year. These figures are based only on revenue from minimum average estimates from salon stylings and spa massages only, with sales cost reflective of the 60% commission earnings to each stylist/therapist. [pic] [pic] Sales Forecast | | |Year 1 |Year 2 |Year 3 | |Sales | | | | |Salon Styles Only Revenue |$717,500 |$1,400,000 |$1,600,000 | |Spa Massage Only Revenue |$182,500 |$350,000 |$400,000 | |Total Sales |$900,000 |$1,750,000 |$2,000,000 | | | | | | |Direct Cost of Sales |Year 1 |Year 2 |Year 3 | |Salon Styles Only Revenue |$429,300 |$840,000 |$960,000 | |Spa Massage Only Revenue |$109,500 |$210,000 |$240,000 | |Subtotal Direct Cost of Sales |$538,800 |$1,050,000 |$1,200,000 | 4. 4. 2 Sales Programs 1. Our comprehensive brochure will explain  the holistic nature of our services, and how this benefits the customer. . Our website will be comprehensively informative of our services and their benefits. 4. 5 Strategic Alliances We will form alliances with our referral practitioners, local restaurants, offices, and businesses who will be strategically beneficial for generating new customers; we will also form alliances with  local certified massage schools and hair styling schools. 4. 6 Milestones The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in detail in the previous topics. [pic] [pic] Milestones | | | | | | | | |Milestone |Start Date |End Date |Budget |Manager |Department | |Business Plan |1/15/2001 |2/1/2001 |$0 |Steve |Owner | |Financial Backing |2/1/2001 |2/5/2001 |$200,000 |Steve |Owner | |Design Contractor Retainer |2/5/2001 |5/1/2001 |$5,000 |Steve |Owner | |Construction Contractor |2/5/2001 |5/1/2001 |$20,000 |Steve |Owner | |Retainer | | | | | | |Lease Agreement |1/17/2001 |2/12/2001 |$20,000 |Steve |Owner | |Logo Design |2/ 12/2001 |3/1/2001 |$1,000 |Steve |Owner | |Business Cards (Initial) |2/19/2001 |3/1/2001 |$300 |Steve |Owner | |Brochures |3/1/2001 |5/1/2001 |$3,000 |Steve |Owner | |Grand Opening |5/1/2001 |6/1/2001 |$0 |Steve |Owner | |Seven Customers Per |8/1/2001 |9/1/2001 |$0 |Steve |Owner | |Stylist/Therapist | | | | | | |Totals | | |$249,300 | | | Management Summary The management philosophy of Zen Soul is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. Zen Souls success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee. The management team will consist of the owner, manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate  the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate people persons. 5. 1 Organizational Structure Our initial team consists of 8 employees, inclusive of a manager and an assistant manager,  both of whom will be responsible for the management activity. 6 therapists would be provided and trained by Zen Soul (Malaysia) SDN. BHD at the initial stage. There will be room for expansion to 12 to 15 therapists as the health spa begins to capture the market’s eyes. The therapist would be train from Malaysia before they are allowed to practice in Iran. Additionally, Zen Soul Malaysia would send their senior therapist 6 months for the first 2 years and annually for the years after for quality control purposes. 5. 4 Personnel Plan The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions (in USD). |Personnel Plan | |   |Year 1 |Year 2 |Year 3 | |Owner, President |$36,000 |$36,000 |$36,000 | |Manager |$26,400 |$30,000 |$30,000 | |Assistant Manager |$13,200 |$15,000 |$15,000 | |100% Commissioned Employees |   |   |   | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |   |$10,080 |$10,080 | |Therapist | |$10,080 |$10,080 | |Therapist | | |$10,080 | |Therapist |   | |$10,080 | |Total People |8 |10 |12 | |Total Payroll |$136,080 |$161,640 |$181,800 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 5. 5 Commissions Structure No. |Duration |Commission |Aroma |Traditional |Foot |Kids |Scrub |Ear | |1 |25 mins |6 |   |   |   |   |   |E/45 | |2 |40 mins |10 |   |   |F/40 |   |   |   | |3 |50 mins |12 |   |   |   |   |B/88 |   | |4 |60 mins |14 |A/85 |T/75 |F/50 |K/50 |   |   | |5 |90 mins |21 |A/95 |T/85 |   |K/70 |   |   | |6 |120 mins |28 |A/120 or A/100 |T/110 |   |   |   |   | |