Thursday, September 3, 2020

A Look at Stem Cell Research Essay -- Ethics Biology Stem Cells Essays

A Look at Stem Cell Research Examination in the advancement of immature microorganisms has gotten progressively well known over the previous decade. The interest in the investigation of undifferentiated organisms by researchers originates from the puzzle of what the basic properties are and how cells vary. With the disclosure of deciding how immature microorganisms are self recharging and recognizing what causes undeveloped cells to become particular prompts the capacity to make more cell-based cures just as forestalling birth absconds, increasingly exact screening for new medications and cloning of organs and tissues. Foundational microorganisms are unspecialized cells that restore themselves for extensive stretches through cell division. They can likewise become particular useful cells, for example, pulsating cells for heart muscles and insulin-creating cells for the pancreas or nerve cells. Notwithstanding, this advancement is questionable being that there are advantages and defeat where people are being to a degree â€Å"genetically engineered.† Although there are upsides and downsides of utilizing undifferentiated cells, the various gainful prospects show that we ought to play out the trials to better our general public under broad examination by the administration and open. Early stage undifferentiated organisms and grown-up foundational microorganisms are the two essential sorts that researchers work with. Undifferentiated organisms are one of a kind since they are unspecialized to any tissue-explicit structures yet can create specific cells and in culture grow inconclusively. They imitate themselves again and again causing huge developments of cells over some stretch of time called multiplication, yielding numerous other unspecialized immature microorganisms. Be that as it may if the parent undifferentiated organisms offer ascent to particular foundational microorganisms the procedure is called separation. Researcher are just at the tip of the ic... ...future for improving human illnesses and disarranges. Whenever put into an inappropriate hands undifferentiated organism innovation could be exceptionally inconvenient to society anyway with the assistance of administrative controls and laws I don't accept there would be numerous issues. Despite the fact that the PCB and NBAC have not had the option to concoct an away from of where to start and end immature microorganism examination and tests they are improving their relational abilities with general society about the moral issues that will emerge from undeveloped cell research and are taking a shot at the attention to the issue and power of the results. Foundation Information Childress, James F. Human immature microorganism research: a few discussions in bioethics and open strategy. Blood Cells, Molecules, and Diseases 32: 100-105. Immature microorganism Information. National Institutes of Health. 12 Feb 2004. . A Look at Stem Cell Research Essay - Ethics Biology Stem Cells Essays A Look at Stem Cell Research Exploration in the advancement of foundational microorganisms has gotten progressively mainstream over the previous decade. The interest in the investigation of undeveloped cells by researchers originates from the secret of what the fundamental properties are and how cells contrast. With the disclosure of deciding how undifferentiated cells are self reestablishing and distinguishing what causes immature microorganisms to become particular prompts the capacity to make more cell-based cures just as forestalling birth surrenders, progressively exact screening for new medications and cloning of organs and tissues. Undifferentiated organisms are unspecialized cells that reestablish themselves for extensive stretches through cell division. They can likewise become specific utilitarian cells, for example, pulsating cells for heart muscles and insulin-creating cells for the pancreas or nerve cells. Be that as it may, this improvement is dubious being that there are advantages and ruin where people are being to a degree â€Å"genetically engineered.† Although there are upsides and downsides of utilizing foundational microorganisms, the various advantageous prospects show that we ought to play out the examinations to better our general public under broad investigation by the administration and open. Early stage undifferentiated organisms and grown-up undeveloped cells are the two essential sorts that researchers work with. Undifferentiated organisms are exceptional in light of the fact that they are unspecialized to any tissue-explicit structures yet can create particular cells and in culture grow uncertainly. They repeat themselves again and again causing enormous developments of cells over some stretch of time called expansion, yielding numerous other unspecialized immature microorganisms. Be that as it may if the parent undifferentiated organisms offer ascent to specific immature microorganisms the procedure is called separation. Researcher are just at the tip of the ic... ...future for improving human illnesses and clutters. Whenever put into an inappropriate hands foundational microorganism innovation could be adverse to society anyway with the assistance of administrative controls and laws I don't accept there would be numerous issues. In spite of the fact that the PCB and NBAC have not had the option to think of an away from of where to start and end immature microorganism examination and investigations they are improving their relational abilities with people in general about the moral issues that will emerge from undifferentiated organism research and are taking a shot at the attention to the issue and sway of the outcomes. Foundation Information Childress, James F. Human foundational microorganism research: a few contentions in bioethics and open approach. Blood Cells, Molecules, and Diseases 32: 100-105. Immature microorganism Information. National Institutes of Health. 12 Feb 2004. .

Saturday, August 22, 2020

Rock Music and Free Time Free Essays

Without music life would be an error! My leisure activities are singing and moving. As to most famous side interests, individuals like playing ball or football, perusing, stamp gathering, and so on. Be that as it may, I love to tune in to music and furthermore to sing. We will compose a custom paper test on Exciting Music and Free Time or on the other hand any comparative point just for you Request Now I have an enormous and eminent assortment of tracks and I tune in to a wide range of music. My assortment ranges from hip jump music to shake and from blues music to rap. My diversion is tuning in to these tunes cautiously and afterward to learn them. I sit with a bit of paper and a pen while I record the verses of the tunes that I hear. At that point I murmur along and soon I know the tunes as well. I switch off the Black Berry recorder and afterward I profess to be simply the artist. I sing the tune precisely it was sung by the playback artist. I in some cases succeed and I now and then fall flat. When I feel that I sing consummately I tape my own voice. At the point when I tune in to the chronicle I am target and attempt to discover my flaws in singing. This causes me to improve my singing and I feel sure and excited. At whatever point I go to a gathering, my companions convince me to move. When I start, the gathering livens up, individuals participate and the spot is loaded up with the sound of music. I feel pleased with myself and my companions additionally acclaim me since they feel that I become the life of the gathering. I tune in to music and I sing each day when I go to class or when I make some free memories in school. My side interest makes me glad and in any event carries satisfaction to my sister and companions. As I would like to think, it is fundamental that everyone have a diversion. It teaches individuals; they give their pleasure, and help them to utilize his extra time productively. In the event that an individual has no side interest, he will transform him extra time into something helpful? From my perspective, on the off chance that I were you I would tune in to music consistently. Instructions to refer to Rock Music and Free Time, Essay models

Values of Effective Leader Free Essays

string(48) significant and five the least significant values. Investigation Paper Topic: Values Structure of task: 1. Presentation 2. Research 3. We will compose a custom exposition test on Estimations of Effective Leader or then again any comparable point just for you Request Now Aftereffects of research 4. My view on values regarding the executives 5. End 6. References 1. Acquaintance Paying consideration with our qualities encourages us to: ? become mindful ? settle on moral choices ? organize our assignments ? create validity as a pioneer Reasons why esteems are critical to directors: 1) Understanding one’s own guiding principle is fundamental to turning out to be mindful. What's more, mindfulness causes us to see how individuals see us; additionally it permits us to distinguish the individual characteristics that we might want to change. Qualities impact our decisions, however our decisions likewise impact our qualities with time. In the event that we don’t give enough consideration to analyzing the correspondence between our activities with our qualities, our activities might be guided by prompt concerns and moment delight as opposed to our qualities. Procedure of changes in esteems takes a ton of time, however for the most part it starts with changes in conduct. After some time, we begin to underestimate the decisions that we over and over make regardless of whether they are at first wrong with our qualities, and our qualities start to glide too. Explanation and requalification of our own qualities can stop that drift. 2) People who disguise and follow up on measures of equity and human rights accomplish a significant level of good turn of events, and they settle on moral choices. During our lifetimes, we go through various phases of good turn of events. Little youngsters, at the preconventional level of good turn of events, settle on decisions based on the quick results of their choices. Individuals who have not grown farther than the preconventional level of good turn of events, possibly pick a moral other option if it’s in their quick close to home interests. Individuals who venture forward to the ordinary degree of good improvement settle on choices based on the proper standards and casual standards of their social setting, and will pick moral options even at the expense of swearing off their personal circumstances. The little level of individuals who progress to the most elevated level of good turn of events, the postconventional stage, settle on choices based on human rights, reasonableness and equity. Such individuals are happy to close the eyes to their personal circumstances and may even defy society’s guidelines and standards so as to act as indicated by their standards. Individuals who accomplish the postconventional level of good advancement are dependable; it’s hard to pay off them and they are not forced by peers. 3) A comprehension of one’s individual qualities is valuable for time the executives. Most of us has the chance to accomplish a bigger number of things than we’ll ever have the opportunity to do. Therefore, we need to pick the undertakings we will chip away at mindfully. A justifiable image of our own qualities permits us to rank the undertakings on our â€Å"to do† records as indicated by its significance for us. 4) Having an away from of individual qualities encourages us to assemble the dependability and trust that helps initiative. The most testing occasions for pioneers are times when they should lead others into something new. Transformational pioneers can impact their devotees to expand their confidence and tail them into the obscure; they construct trust. We are all the more tending to believe individuals when we comprehend their qualities, and see that their activities are agreeable with those qualities, since we can anticipate how they will act. Today, organizations are gone up against with various regularizing desires from their condition and are relied upon to be socially capable. The conversation about dependable conduct of organizations depends on the expanding significance of qualities in business setting. Significant component of the selection of intentions in human activity is the arrangement of estimations of the individual engaged with the activity. In little and medium-sized endeavors which are person formed more unequivocally than large organizations, the topic of qualities proliferated and lived in the organization alludes legitimately to troughs. There was one research directed in co-activity between the International Graduate School Zittau (Germany) and the Technical University in Liberec (Czech Republic) in the time of March †September 2006. It considers the subject of what esteems are noteworthy for little and medium-size companies’ directors and proprietors and how they figure out how to bring their own virtues into agreement with the company’s interests. It centers around close to home estimations as expansive ideas looking at their significance with regards to the entrepreneurs’ or managers’ individual lives on one hand, and in procedure of settling on a choice and activities inside the organization then again. 2. Research Method and setting of research Small and medium-size organizations were dictated by the quantity of workers; organizations were chosen from the accompanying industry region: Industry ? exchange ? administration area ? open and state specialists ? non-benefit associations ? guide ? training The measurements was gathered by close to home meetings utilizing a standard affirmed survey. The meetings were consider just with work force liable for dynamic: with the companyâ€⠄¢s proprietor, chief or director. The survey secured an assortment of territories of business morals, for example, ? discernment and assessment of the business morals ? moral qualities ? moral/deceptive practices ? mentalities towards exploitative conduct view of dishonest conduct ? job of accomplishment in exploitative conduct In questions concentrating on close to home and company’s moral qualities, classifications characterized in advance of 20 qualities were utilized to assess their significance during the time spent dynamic. Association among individual and company’s values was determined by Likert scale[1]. As a state of takeoff for the examination of unmitigated factors, rate recurrence tables were utilized to portray the significance of individual and friends moral qualities. . Aftereffects of reserch The centrality of individual qualities Owners and chiefs are not simply businessmen; they are additionally people. They have their profound individual qualities and that are probably not going to change in a brief timeframe. To examine the owners’ and managers’ individual qualities significance, 20 qualities concentrated on the target that one might want to accomplish were chosen from various regions of significant worth framework. Respondents were approached to tick five the most significant and five the least significant qualities. You read Estimations of Effective Leader in classification Papers As indicated by study: [pic] most of asked proprietors and administrators think about wellbeing (86 percent) and family (76 percent) to be the most significant individual qualities. Other individual qualities that have relatively high number of answers were dependability (51 percent), trustworthiness, genuineness (42 percent) and trust, dependence (40 percent). Around 33% of respondents expressed duty (34 percent), cash, budgetary achievement and success (31 percent), and instruction (29 percent) to be one of significant qualities. The least significant qualities with the most reduced recurrence of answers (expressed by under 10 percent respondents) were responsibility (2 percent), independence (3 percent), discipline (6 percent), transparency, bluntness (9 percent), and believability and dependability (10 percent). Likewise review demonstrated that dependability was seen to be increasingly significant individual incentive for organizations working in the business, exchange and administration segment than to non-benefit associations, state and metropolitan specialists, training or consultancy organizations. The noteworthiness of business esteems The same the individual worth framework, the significance of qualities in term of corporate administration and culture was concentrated by the exploration. Respondents were approached to tick five qualities that as they would see it are the most significant in their business exercises and dynamic procedures. Likewise, they were approached to stamp five the least significant qualities in dealing with their business. As indicated by review: [pic] Comparing to individual qualities, the significance of qualities in the board isn't so clear. The most elevated accomplished number of answers (65 percent) was appeared in polished methodology and quality. Pretty much 50 percent of respondents said that unwavering quality (53 percent), and connections, co-activity and cooperation (51 percent) are significant qualities in their administration. Approximately 33% of respondents accept that uprightness, genuineness (36 percent), duty (35 percent), center around progress, benefit, thriving (32 percent) and adaptability (30 percent) to be significant qualities in business tasks. The least significant administration esteems were independence (2 percent), resistance (3 percent), receptiveness, honesty (5 percent), discipline (6 percent) and regard, affirmation, equity and decency (7 percent). Simultaneousness of individual and business esteems Growing rivalry and unsteady business condition power chiefs to search for the most elevated conceivable profit for every venture and create techniques that can increment companies’ benefits and achievement. This squeezes companies’ proprietors and supervisors. So as to satisfy all prerequisites, proprietors and chiefs are frequently need to settle on choice and act at difference with their accepts and individual qualities. Consequently, the exploration inspected how troublesome it is for proprietors and directors of little and medium-size undertakings to acquire their own qualities simultaneousness with their business esteems, and under what conditions they would settle on a choice that would be against their own virtues. Respondents were inquired as to whether they concur or dissent, utilizing Likert scale, with six explanations that show intricacy in keeping their business choices and act

Friday, August 21, 2020

Historical Fiction in B for Buster by Iain Lawrence :: essays research papers

For the duration of our lives we experience difficulties which assist us with learning the genuine significance of fearlessness, which contrasts with each individual. Fearlessness isn't the nonappearance of dread, but instead the judgment that something different is a higher priority than dread. This could be deciphered that fortitude isn't submitting a demonstration of audacity without an explanation, be that as it may, it is confronting your apprehensions to achieve something which is a higher priority than dread itself. All through the book B for Buster by Iain Lawrence, the primary character of the novel learns the genuine significance of fortitude through his demonstrations of nerve so as to accomplish something which is essential to him. This epic happens during World War II, when an underage multi year old joins to turn into a crew member in the Halifax shelling of Nazi Germany. In spite of the fact that he is youthful, Kak endures his missions through his mental fortitude and assurance to achieve his fantasy and his affection for flying. Lawrence utilizes portrayal and numerous models from the novel to show the genuine importance of fortitude. A case of mental fortitude, as the judgment that something different is a higher priority than dread, is through the character of Kak in B for Buster by Iain Lawrence. In this novel, Kak is portrayed as a youthful, decided kid, wanting to divert himself from a comic book adding kid to a World War II legend. Wanting to get away from his tanked, damaging dad, Kak enrolls himself in the Canadian Air Force in spite of the fact that he is underage and just sixteen years of age. During his first strategic, is gets terrified of the danger of not getting back home alive, yet doesn?t show his feelings in view of his grave, gutsy crew members. During this strategic, didn't have a nonappearance of dread, yet he felt that turning into a saint like the ones in his comic book, and achieving his fantasy of fly, was a higher priority than his dread of passing on. All through the novel, Kak shows numerous instances of how he conquers his feelings of trepidation. Past to one of his missions he expresses that: ?At the point when I was still in school I read a tale about a kid who needed to Pick between two entryways. Behind one of them was a lovely princess who might cherish him until the end of time. Behind the other was a tiger who might slaughter him. I didn?t recollect that whatever else about the story, just those two entryways and the kid?

The Problem And Proposed Solutions Free Essays

The Digital Divide banter incorporates issues that are of social, monetary and political import. Which means to state, the issues with respect to the advanced gap, as a wonder and as a present worry that should be tended to, isn't only restricted to the issue of the current uniqueness as far as access to innovation which transverses various areas of society. This paper endeavors to explain the advanced partition, the discussion and the basic issues concerning the marvel/issue. We will compose a custom article test on The Problem And Proposed Solutions or then again any comparative point just for you Request Now In accordance with the primary assignment of this paper is the ID of the two most significant obstructions that should be survived and the two significant things that the administration needs to make in managing the computerized isolate. In satisfying the needs of a worldwide economy, mechanical headways particularly in the field of media communications and data innovation are key factors in making conceivable different exchanges quicker, less expensive, progressively dependable and helpful. Obviously, these innovative advances are significant devices if organizations and different undertakings are to make due in the computerized economy. These innovative progressions nonetheless, are developing unreasonably quick which thus produce squeezing issues that should be thought of. On a primer note, the previously mentioned quick innovative development offers genuine conversation starters if our cultural structures can quickly adjust to these progressions and all the more critically, in the event that we, ourselves can quickly adjust and have the option to incorporate for ourselves these changes. A genuine model is the Internet and the online network and it is to this point we will presently turn. A more full comprehension of the computerized isolate wonder requires a comprehension of its underpinnings. As Pippa Norris battles, â€Å"the advanced separation is comprehended as a multidimensional marvel incorporating three particular aspects† (Norris). These three particular angles as indicated by Norris are the worldwide separation, social gap and popularity based partition, separately. Norris clarifies further, â€Å"The worldwide partition alludes to uniqueness of Internet access among industrialized and creating social orders. The social separation concerns the hole between the data rich and poor in every country. What's more, in conclusion, inside the online network, the law based partition means the distinction between the individuals who do, and don't, utilize the panoply of computerized assets to connect with, assemble and take part in open life† (Norris). One may accordingly induce that these three perspectives identified with the issue of ‘access’ to the Internet include not negligible social, yet additionally financial and political contemplations. In an article entitled, What is the Digital Divide, Harouna Ba makes a comparative point as Norris. Ba composes, â€Å"lack of access to organized innovation will bring about a significant portion of society having neither the abilities nor the way to take an interest in the logically more information based U. S. economy† (Ba). As Ba fights, there is a felt need to address the issue of access alongside the social, monetary and political contemplations that it involves. Now, the accentuation is on what Norris calls burdened networks. As referenced before, these networks need not only access yet in addition and all the more significantly, the essential abilities and the way to take an interest in the computerized world. Ba distinguishes various snags in managing the computerized separate wonder/issue. In any case, as I figure it, according to the issue of access, the two most significant impediments in managing the computerized separate are the issues of the hindered communities’ not having what it takes that are fundamental and their absence of the implies that are vital. These two are obstructions to mechanical access. One may in this manner deduce that the issue of access just turns into an authentic issue due to these two obstructions. Once more, it isn't simply a matter of furnishing the networks with a more prominent access to PCs and the Internet by bringing down the expense of the equipment and programming that equipment and programming organizations production and sell in the market nor is it only a matter of expanding the proportion of PCs to understudies in our schools and different establishments of learning. This won't explain the computerized separate. The answer for the issue lies on our ability to the location the necessities of the distraught networks. There is a requirement for intercession, as it were. The legislature has a critical job in tending to these requirements. In any case, the government’s intercession won't get the job done. There is a requirement for a multi-sectoral collaboration in tending to the necessities of burdened networks. A critical inquiry comes into the situation. What should be finished? Through Ba's eyes, what is required is to create network based innovation programs that will bolster the necessities of burdened networks. Ba composes, â€Å"Community innovation get to models are regularly grounded on network needs and envelop numerous objectives to reinforce neighborhoods, teach youth, advance financial turn of events, interface people to the social and monetary existence of the network, and increment investment in common society† (Ba). It is of most extreme significance that we initially survey the requirements of the network so we may give the fitting arrangements. Besides, it is significant that innovation programs be founded on the requirements of distraught networks with the goal that these networks themselves may have the chance to distinguish and in this way, incorporate what the indispensable elements of innovation are to them and the open doors that it can accommodate them. Such a coordination involves, that a hindered network sees the pertinence of innovation in their lives. It might hence be construed that for Ba, the advanced separation might be tended to by individuals strengthening. Our deliberate endeavors must be coordinated to engaging the hindered segments of society. By what means should this be possible? Individuals strengthening is made conceivable through network instruction. As Ba fights, there is a great deal of work to be done particularly in â€Å"the regions of learning and instructing with as well as about trend setting innovations in casual settings for under-served communities† (Ba). This is one of the principle motivation behind why government activities and intercessions in the past just had a constrained achievement in managing the advanced separation marvel. There to be sure are activities and mediations yet they don't address the issue. They overlook what's really important, in a manner of speaking. As Ba notes, state governments endeavor to address the advanced separation by means of two government organizations; the Public Utility Commission (PUC) and the Department of Education. The PUC by speaking to media transmission organizations and the preferences for all inclusive assistance and the Department of Education by making arrangements for PCs in school for those understudies that don't approach a PC and the Internet at home. These endeavors overlook what's really important on the grounds that they have been made on the unwarranted supposition that the advanced gap issue is only an issue of ‘access’ and in this way, can be unraveled by making PCs and the Internet progressively available to people. In any case, what can these activities and intercessions achieve if in any case, the issue is that people from distraught areas of society come up short on the vital abilities and the way to have the option to get to and subsequently, use innovation? The plain reality of the situation is that innovation develops a lot quicker than culture can adjust to it. Moreover, why limit the arrangements with the understudies? Why not youth as a rule? Why prohibit out-of-school youth? This just shows the restricted achievement of state activities and intercessions might be clarified by the way that their supposition that is unwarranted and that their advanced gap programs are not grounded on network needs and therefore, insufficient. The computerized partition marvel/issue isn't simply an issue of access. The former conversation clarifies that it's anything but an insignificant matter of recognizing â€Å"the have from the have not†. Indeed, even this qualification is grounded on further differentiations regarding the social, monetary and the political. These further differentiations but not the same as one another, are firmly interrelated that they all influence changes in the others. Human culture is mind boggling. It isn't just a social framework. It is additionally a political framework and each political framework is likewise a financial framework. The human brain also is mind boggling. There are incalculable prospects as far as logical and innovative headways. Science and innovation develops excessively quick. As opposed to science and innovation, our cultural structures and organizations don't. They don't on the grounds that there are numerous other huge interesting points. Maybe, this is the scrape within recent memory. Works Cited Ba, Harouna. â€Å"What Is Digital Divide†. August 20 2007. http://tcla. gseis. ucla. edu/partition/legislative issues/ba. html. Norris, Pippa. Advanced Divide: Civic Engagement, Information Poverty, and the Internet Worldwide (Communication, Society and Politics). Cambridge University Press, 2001. The most effective method to refer to The Problem And Proposed Solutions, Papers

Monday, June 29, 2020

Some Historical View of Cuba as a Country - Coursework - 1100 Words

Some Historical View of Cuba as a Country - Coursework (Coursework Sample) Content: Name:Instructor:Course:Date:CubaCuba is located in the North Caribbean Islands within the Caribbean Sea. It is surrounded by the Bahamas and Florida. Mostly, the Amerindian tribes were full in the country that was under the Spanish colony. In their attempt to strengthen their democratic system, they have met stiff opposition from dictatorial leaders including Fidel Castro (Collins, 1). Culturally, the country is considered a Latin American having people of multiethnic cultures and origins. It is run by a socialist system of government with most of their elected members serving for five-year terms (Collins, 12). The details of this paper are a view of what it is like to do business in the country. A summary of some major topics like available resources, government policies, the demographics, agriculture and social conditions. Such are major considerations for good business.The country runs short of most natural resources. The natural resources that are in the country are the oceanic water bodies that surround it like Atlantic Ocean and the Caribbean Sea. Besides, they have records of minerals in the country. Cobalt, copper, and petroleum are examples of minerals that the country has and mines. The distribution of these resources is under the regulations of the government. The government has ensured that the resources are in proper use which does not harm the current generation. The future generations should also find it possible to use the same resources. That means destroying the resources is punishable by law. Measures include reducing environmental damage in the utilization of the same resources. The government, together with non-governmental organizations have policies that ensure resource use is not harmful to the environment. They also aim at solving the resources conflicts whenever they arise. Human resources that come to the country are accepted for use provided they are under the regulations of the laws.The population and migration of t he people in Cuba are essential for understanding the qualities that can influence business in a country. Knowing the population in the country helps to determine the demands and supply patterns in the market. According to the World Bank records (2016) the population of the country 11000000 with a gross domestic market of $ 77 billion in 2013. Most people had emigrated from the region because of the economic depression in the country the late 19th 20th Century and settled in neighboring countries. Wealthy residents chose to move to America before regulatory laws were to control the migrants getting to America (The World Bank, 2016). Because of immigration, the labor force decreased before but remaining relatively stable with respect to the size of the country and the available resources. At times, the people would seek illegal migration to settle in the nearby islands surrounding the country. Entering other countries could at times be difficult because of their guarded borders but f or Cuba the laws were not rigid. To get into the country is easier than other nations.With the population of Cuba, their agriculture and agrarian cultures are not varied. Reasons are because of the little resources they have. The conventional world agriculture includes what is done in developed countries like extensive and large scale farming. The subsistence type is done to earn what somebody can feed on and live daily. For the Caribbean region, agriculture is the major contributors to gross domestic product. The total contribution of their food exports accounts for 20% of their earnings. Cuba is one of the largest exporters in the region, together with Haiti and Dominican. For more gains, the country has settled on agricultural globalization in which they farm to sell to other nations around. Such is a move called the agrarian revolution. They sell specialized products to other world countries including sugar (Monzote, 31). Towards the end of 19th century, they reduced their sale of sugarcane because of the declining productions and rain patterns. On their windward islands, they have banana plantations that improve their earnings. They had associations that developed banana growing and selling, like Windward Banana Growers (Monzote, 34).The population, resources and location of a country are important for business ideas. The individuals and their lifestyles would communicate much to the people who are planning to invest in business in the country. The level of human development and achievements can help show the type of businesses that is likely to thrive in an area (The World Bank, 2016). In doing so, they consider indicators of lifestyle differences like housing structures and location of the population. Their houses are concentrated in the coastal regions with a range from shacks to expensive residential.Since their independence, their growth in social classes has changed with people living in the middle and upper classes increasing. Their consumption pat terns are influenced by the neighboring communities like the Americans. Acquisition of large homes, clothing and automobiles for their use. Their social standing is not different because of the same origin, and it varies in class with the social settings are composed of family and are set up according to traditional and common law (Dora Crammer, 56). With such set ups, they find it easy to implement the conditions established for the development and improvement of countries.Finally, the healthcare of the country is necessary...

Saturday, June 6, 2020

Food Radiation Essay - 2475 Words

Food radiation (Essay Sample) Content: Food IrradiationStudent nameInstitution nameIntroduction statement of the problemFood irradiation refers to the case where foodstuffs are treated using radiation energy generated from ionizing particles with an aim of removing harmful microorganisms that can be present in them and also to increase the shelf life of these food products. This technique of food treatment involves exposing bulk or packed foodstuffs to ionizing radiation energy obtained from Cobalt-60 gamma, electron beam or X-rays accelerators and the amount of radiation energy varies in different foods as regulated by the United States Food and Drug Administration (Mollins 2001). In most cases, the food industries which practice irradiation technique have stationary facilities although mobile electron beam irradiation equipments are also being considered to increase efficiency and effectiveness of irradiation technology. In management system of industries providing irradiation service, several factors ar e supposed to be put in to consideration in order to ensure that the safety of personnel facilitating the irradiation process as well that of the environment are maintained.The process by which irradiation technique is undertaken raises some issue of concern such as, how are the generated radioactive wastes managed? Examples of radioactive wastes include materials and metals that become radioactive as a result of being to radiations for a long period of time. The other area of concern in management system of food industry practicing irradiation technique of food treatment is how the safety of the personnel providing the service is guaranteed since the technology involves use of harmful radiations that poses threats to the life of the personnel facilitating this service. Maintaining safety of the environment, personnel and managing the radioactive wastes raises the cost incurred by the management and therefore it becomes a challenge. These issues of concern make some raise questions on how possible it is to manage food service industries with irradiation facility. This paper looks up into discussion of these issues of concern in management system of food service industries with the irradiation facility.Literature ReviewFood industries with irradiation facilities must meet the requirements of the United States Nuclear Commission Licensing which states that the facility design must possess multiple measures for safety; it must have well established and documented safety procedures and also must have qualified trained personnel (Farkas and Mohacsi 2011). The food service industry with irradiation facilities using X-ray and electron beam are controlled by the United States Food and Drug Administration, and by state agencies that control medical and industrial equipments.Transportation safety of the radioactive materials is controlled by the United States Department of Transportation. Scientists who support food irradiation technology argue that there is no possibil ity of environment being at risk of being polluted by radioactive emissions since the materials used when the technique is performed are completely concealed and taken back to the manufacturer in order be recycled or disposed (Sommers and Fan 2006). The Department of Energy (DOE) in 1990 organized and carried out an environmental assessment to determine the possible environmental impact of irradiation food facility as required by the National Environmental Policy Act (NEPA) and the DOE results were that the radiation energy used in food irradiation did not have the potential of bringing about adverse affects on the environment. The safety of environment while using food irradiation facilities is regulated by Nuclear Regulatory Commission which ensures that the food irradiation facility possess required safety and regulatory measures in record (Satin 1996).On the other hand, some scientists are against the management of food irradiation facilities and their concern is that there ar e chances that terrible accidents can occur in these food irradiation facilities and this could be a great threat to human and the environment because the radiations used are harmful. It is stated that accidents such as fire at the facility or natural disaster can result to the spreading of radioactive material into the nearby communities and environment. Leakage of the radioactive material when it is being transported to the food irradiation facility can also be a source of accident but records indicate that transportation safety measures are well observed and there are no such cases which are reported.Food industries with irradiation facility ensure that the generated radioactive wastes are handled and managed with safety. The metallic cobalt pellets, which are radioactive wastes of food irradiation facilities using Cobalt-60, are packed in hardened steel transportation canisters which have undergone thorough evaluation to certain their safety in case an accident occurs in the pro cess of transporting them back to the manufacturer for disposal or to be recycled (Farkas and Mohacsi 2011).Food irradiation facilities using Cesium-137 as the sources of the ionizing radiation energy manage less radioactive wastes since this nuclear material have a long half life which makes it possible for it to be used for a long period of time without changing it. Incase Cesium-137 nuclear material is changed the old cesium sources are also carried in hardened steel canisters to prevent leakage. Currently cesium-137 sources are processed in form of insoluble ceramic rather than the previous form of Cesium chloride which was soluble in water thereby posing a risk of polluting water. Food irradiation facilities using electron beam and X-ray does have a problem of managing radioactive wastes since these sources of radiation energy does not release radioactive substances and all radiations are withdrawn when they are switched off (Satin 1996). Satin states that there have been only a few number of accidents resulting to contamination that have occurred over the past 25 years and these accidents are said to have occurred as a result not adhering to safety rules and procedures.Personnel facilitating the food irradiation technique are protected from harmful radioactive emissions by being provided with protective gears, detection systems and safety procedures which they adhere to. A system that does not permit entry of unauthorized personnel has been established and is well put in place. The safety of the workers is also maintained by ensuring that they strictly adhere to the working procedures and also by equipping them with the required knowledge. It is also stated that majority of the countries ensures that regular inspection of the food irradiation facility is done to certain that they comply to the rules and regulations to be followed when applying this technology in food treatment (Enviromental Protection Agency 2013).The Occupational Safety and Health Admin istration has the duty of controlling worker safety and the Nuclear Regulatory Commission or the responsible state agency must license food irradiation plants that use cobalt or cesium, as their radiation source whereas the food irradiation facilities in the United States that use machine-generated radiation are regulated by the FDA, which stipulates required working standards to ensure that the worker are safe.Analysis of the problem and its impact on foodservice systemA lot of evidence in the literature indicates that the various challenges that the management system of food industries with food irradiation facilities could be facing have for been well catered for by setting up of various regulations that provides eased and proper management of the irradiation facilities. The findings from the research I have conducted makes me strongly support that the management of food industries with food irradiation facility and also agree with the idea that the more food industries should employ this technology since organizations such as Food and Drug Administration and Nuclear Regulatory Commission provides guideline which makes the management of irradiation facilities not be of great challenge. Even though there are some arguments that there are possibilities that accidents can occur in the food irradiation facilities, such cases have not be reported and this is an indication that these facilities are efficiently and effectively managed and thus several of these facilities should be put in place to offer the service of treating food to make it safe and also to increase shelf life of foodstuffs.The key areas that were concern include how the radioactive wastes generat... Food Radiation Essay - 2475 Words Food radiation (Essay Sample) Content: Food IrradiationStudent nameInstitution nameIntroduction statement of the problemFood irradiation refers to the case where foodstuffs are treated using radiation energy generated from ionizing particles with an aim of removing harmful microorganisms that can be present in them and also to increase the shelf life of these food products. This technique of food treatment involves exposing bulk or packed foodstuffs to ionizing radiation energy obtained from Cobalt-60 gamma, electron beam or X-rays accelerators and the amount of radiation energy varies in different foods as regulated by the United States Food and Drug Administration (Mollins 2001). In most cases, the food industries which practice irradiation technique have stationary facilities although mobile electron beam irradiation equipments are also being considered to increase efficiency and effectiveness of irradiation technology. In management system of industries providing irradiation service, several factors ar e supposed to be put in to consideration in order to ensure that the safety of personnel facilitating the irradiation process as well that of the environment are maintained.The process by which irradiation technique is undertaken raises some issue of concern such as, how are the generated radioactive wastes managed? Examples of radioactive wastes include materials and metals that become radioactive as a result of being to radiations for a long period of time. The other area of concern in management system of food industry practicing irradiation technique of food treatment is how the safety of the personnel providing the service is guaranteed since the technology involves use of harmful radiations that poses threats to the life of the personnel facilitating this service. Maintaining safety of the environment, personnel and managing the radioactive wastes raises the cost incurred by the management and therefore it becomes a challenge. These issues of concern make some raise questions on how possible it is to manage food service industries with irradiation facility. This paper looks up into discussion of these issues of concern in management system of food service industries with the irradiation facility.Literature ReviewFood industries with irradiation facilities must meet the requirements of the United States Nuclear Commission Licensing which states that the facility design must possess multiple measures for safety; it must have well established and documented safety procedures and also must have qualified trained personnel (Farkas and Mohacsi 2011). The food service industry with irradiation facilities using X-ray and electron beam are controlled by the United States Food and Drug Administration, and by state agencies that control medical and industrial equipments.Transportation safety of the radioactive materials is controlled by the United States Department of Transportation. Scientists who support food irradiation technology argue that there is no possibil ity of environment being at risk of being polluted by radioactive emissions since the materials used when the technique is performed are completely concealed and taken back to the manufacturer in order be recycled or disposed (Sommers and Fan 2006). The Department of Energy (DOE) in 1990 organized and carried out an environmental assessment to determine the possible environmental impact of irradiation food facility as required by the National Environmental Policy Act (NEPA) and the DOE results were that the radiation energy used in food irradiation did not have the potential of bringing about adverse affects on the environment. The safety of environment while using food irradiation facilities is regulated by Nuclear Regulatory Commission which ensures that the food irradiation facility possess required safety and regulatory measures in record (Satin 1996).On the other hand, some scientists are against the management of food irradiation facilities and their concern is that there ar e chances that terrible accidents can occur in these food irradiation facilities and this could be a great threat to human and the environment because the radiations used are harmful. It is stated that accidents such as fire at the facility or natural disaster can result to the spreading of radioactive material into the nearby communities and environment. Leakage of the radioactive material when it is being transported to the food irradiation facility can also be a source of accident but records indicate that transportation safety measures are well observed and there are no such cases which are reported.Food industries with irradiation facility ensure that the generated radioactive wastes are handled and managed with safety. The metallic cobalt pellets, which are radioactive wastes of food irradiation facilities using Cobalt-60, are packed in hardened steel transportation canisters which have undergone thorough evaluation to certain their safety in case an accident occurs in the pro cess of transporting them back to the manufacturer for disposal or to be recycled (Farkas and Mohacsi 2011).Food irradiation facilities using Cesium-137 as the sources of the ionizing radiation energy manage less radioactive wastes since this nuclear material have a long half life which makes it possible for it to be used for a long period of time without changing it. Incase Cesium-137 nuclear material is changed the old cesium sources are also carried in hardened steel canisters to prevent leakage. Currently cesium-137 sources are processed in form of insoluble ceramic rather than the previous form of Cesium chloride which was soluble in water thereby posing a risk of polluting water. Food irradiation facilities using electron beam and X-ray does have a problem of managing radioactive wastes since these sources of radiation energy does not release radioactive substances and all radiations are withdrawn when they are switched off (Satin 1996). Satin states that there have been only a few number of accidents resulting to contamination that have occurred over the past 25 years and these accidents are said to have occurred as a result not adhering to safety rules and procedures.Personnel facilitating the food irradiation technique are protected from harmful radioactive emissions by being provided with protective gears, detection systems and safety procedures which they adhere to. A system that does not permit entry of unauthorized personnel has been established and is well put in place. The safety of the workers is also maintained by ensuring that they strictly adhere to the working procedures and also by equipping them with the required knowledge. It is also stated that majority of the countries ensures that regular inspection of the food irradiation facility is done to certain that they comply to the rules and regulations to be followed when applying this technology in food treatment (Enviromental Protection Agency 2013).The Occupational Safety and Health Admin istration has the duty of controlling worker safety and the Nuclear Regulatory Commission or the responsible state agency must license food irradiation plants that use cobalt or cesium, as their radiation source whereas the food irradiation facilities in the United States that use machine-generated radiation are regulated by the FDA, which stipulates required working standards to ensure that the worker are safe.Analysis of the problem and its impact on foodservice systemA lot of evidence in the literature indicates that the various challenges that the management system of food industries with food irradiation facilities could be facing have for been well catered for by setting up of various regulations that provides eased and proper management of the irradiation facilities. The findings from the research I have conducted makes me strongly support that the management of food industries with food irradiation facility and also agree with the idea that the more food industries should employ this technology since organizations such as Food and Drug Administration and Nuclear Regulatory Commission provides guideline which makes the management of irradiation facilities not be of great challenge. Even though there are some arguments that there are possibilities that accidents can occur in the food irradiation facilities, such cases have not be reported and this is an indication that these facilities are efficiently and effectively managed and thus several of these facilities should be put in place to offer the service of treating food to make it safe and also to increase shelf life of foodstuffs.The key areas that were concern include how the radioactive wastes generat...

Sunday, May 17, 2020

The s Stages Of Cognitive Development - 1403 Words

amaroszaman Two characters that I choose for this assignment are John Bender and Brian Johnson. In reference to Piaget’s stages of cognitive development, I categorized Bender and Brian in formal operational stage because of their age. Besides, both of them also shows characteristic of adolescent egocentrism. As for Bender, we can see that he had developed the sense of invulnerability because he had taken many physical risks and do not think about the negative consequences of his actions. Brian shows personal fable when he overestimate his own abilities, he believes that he can â€Å"handle† the subject, but when he failed, this personal fable had lead him to depression and had attempted suicide as a solution for his problem. Besides that, in reference to Kohlberg’s stages of moral reasoning, I classified John Bender in level three of the stage, which is the post conventional morality stage. It is because, we can see that Bender always do things that is considered wrong, for example, smoking cannabis, vandalism and being rude to older adults even though he knows what he did are wrong (self-chosen principles). On the other hand, Brian can be categorized in level two (conventional reasoning), stage four (social system morality). We can clearly see it when John Bender wants to remove the screws of the door in the library, Brian agitatedly yells and asked Bender to stop doing it and do not mess with school property. It shows that Brian believes that breaking rules is a wrong thingShow MoreRelatedPiaget s Stages Of Cognitive Development1072 Words   |  5 Pagespsychology concepts including Piaget’s stages of cognitive development, psychoactive drugs, and dreams. The first concept that I can relate to is Piaget’s stages of cognitive development. Jean Piaget came up with this concept about how a child’s brain develops throughout their life. There are four stages: sensorimotor, preoperational, concrete operational, and formal operational. The two stages I can specifically relate to are the sensorimotor and preoperational stages. I have a three year old cousin whoRead MoreThe Individual s Stage Of Cognitive Development999 Words   |  4 Pagesand the results. If the individual is a child, test his or her conservation skills using one of the tasks described on pp. 148-151 in your textbook. Describe both the test(s) and the results. What does performance on the object permanence or conservation task tell you about the individual’s stage of cognitive development in Piaget’s theory? If the individual is a child, adolescent, or adult, ask the individual to draw a picture of what a human being would look like if he or she had threeRead MorePiaget s Stages Of Cognitive Development1385 Words   |  6 PagesAbstract In this paper, Piaget’s Stages of cognitive development will be briefly explained, and I will explain where my cousin, Laura, is according to these stages. The real names of people discussed in this paper have been protected by not using their real names, so their personal information is confidential. My fifteen year old cousin Laura has been through many changes, and I have watched the rapid transformation in her personality, attitude, and way of thinking all in the past few years. Read MorePiaget s Stages Of Cognitive Development930 Words   |  4 PagesThe Cognitive Development theory refers to the ability to learn through thinking and reasoning. Theorist Jean Piaget developed the stages of cognitive development according to age and how individuals learn through their environment and senses. Based on Education.com: Stages of Cognitive Development (Driscoll/Nagel ,2008), these stages are from infant to teenage years with specific abilities. The first stage of Piaget’s stages of development is called Sensorimotor, which starts at birth to two yearsRead MorePiaget s Stages Of Cognitive Development885 Words   |  4 PagesPiaget’s Stages of Cognitive Development Jean Piaget was born on August 8th, 1896 in Switzerland. He was a very bright student, who had his PhD by the age of twenty-two. Piaget studied child psychology and concrete operations which lead to his theory of the four stages of cognitive development. These stages are still used now in preschool and elementary grade set-ups. The first stage in his theory is the sensorimotor stage which last roughly from birth to about two years of age. This stage actuallyRead MorePiaget s Stages Of Cognitive Development Essay1495 Words   |  6 PagesJean Piaget developed a cognitive approach to studying and classifying behavioral growth in stages. He believed that each child matured and learned at a different rate, so even though children mature in the same cognitive sequence, there might be separation in the achievement of each level from one child to the next (Swartwood, 2012, p. 46). Piaget’s four stages of cognitive development are Sensorimotor, Preoperational, Concrete Operational, and Formal Operational (Swartwood, 2012, p. 49). PiagetRead MoreCognitive Development And Erikson s Stages Of Human Development Essay1284 Words   |  6 PagesFor the second assignment I chose option two: psychology your way. During this quarter we learned about different theories like, Piaget s theory of the 5 stages of cognitive development and Erikson s stages of human development. I wanted to show how we learn, and behave differently at different ages. For a few years now, I ve been helping teach dance classes at my studio, and I thought that showing how we teach different age levels would be a good way to tie dance and psychology together. BecauseRead MorePiaget s Four Stages Of Cognitive Development1600 Words   |  7 PagesThought-out the course of this year we have looked at the biological, cognitive, and socio-emotional theories of the human life span from infancy to late adulthood. The biological aspect of life span focused on the physical changes of humans. There are physical changes that have to occur before a baby form in the fetus and then is born to this world. Through-out our life, the physical changes occur constantly till death and even more. There is no psychologist during the whole chapter that focusesRead MoreThe First Stage Of Jean Piaget s Cognitive Development982 Words   |  4 PagesThe first stage of Jean Piaget’s Cognitive development is the Sensorimotor Period. This stage is the earliest of cognitive growth. The Sensorimotor stage happen within the first two years of a child’s life. During this stage children are only aware of what is in front of them. They primarily focus what is in their possession at the moment, what they can get into, and their physical environment. When I was a child I went throw the process of the sensorimotor stage. My mom said when I was four monthsRead MorePiaget s Stages Of Cognitive Development Theory900 Words   |  4 PagesThe cognitive development theory refers to the ability to learn through thinking and reasoning. Theorist Jean Piaget developed the stages of cognitive developmental according to age and how individuals learn through their environment and senses. These stages are from infant to teenage years. The first stage of Piaget’s Stages of Development is called Sensorimotor, which are ages 0-2. It describes how babies learn through their environment. The Next stages is preoperational for ages two through seven

Wednesday, May 6, 2020

The Impact of Technology on Student Learning in Physical...

Introduction: This research paper will discuss the information compiled from my literature review on the impact of technology on student learning in Physical Education. Thesis statement: Technology impacts student learning by motivating students to remain focused and physically engaged for longer durations in Physical Education. I will discuss factors influencing the topic, shifts in perspectives, basic assumptions that have guided this work, how the trend is being studied, and existing gaps in research and how filling those gaps would improve my profession. What factors or beliefs have influenced the way that topic has been studied? Factors that have influenced the topic of the use of technology in Physical Education include; improvements in activity based technology and the need to improve a decline in student physical activity. Educators today must realize that their students have never known life without advanced technology (video games, cell phones and wireless internet access). This changes the way that our students respond to information we share with them. For a long time, technology was limited to Desktop computers in the classroom. New advancements have made technology available now in a physical education setting. Examples; wireless capability, projection systems, interactive video gaming, heart rate monitors, iPad’s, and iPod’s. (Thompson, 2008) So even with activity based instruction like physical education, lessons can be delivered in a technologically basedShow MoreRelatedUsing Technology in the Classroom1265 Words   |  5 PagesTechnology has developed far quicker in the last fifty years than ever before in the history mankind. It has influenced the way we all live in countless ways including how we learn. In a culture that has become increasingly reliant on technology, it is not shocking that technology has become part of the permanent setting in our schools and classrooms. Technology is changing the landscape of education, modernizing how educators teach, how children learn and how parents contribute in the process. TheRead MoreChildhood Obesity Essay976 Words   |  4 Pagesas having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a child’s readiness for learning and education. This can be correlated with studies finding â€Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteem† (The Centers for Disease Control and Prevention, para. 2). It has also been documented that obese children miss more days from school than t he general student population andRead MoreTechnology Is Effective And Efficient Form Of Teaching1368 Words   |  6 Pagesdecided to research â€Å"Technology in Physical Education†. Many would think to themselves, how can technology be useful in PE? Technology over the years has played a big role in improving PE and finding out new ways to better students. Technology in PE is effective and efficient form of teaching, it’s accessible, and best used when the technology is appropriate. The way that technology can be effective in PE is by making sure that the technology you are using is having a positive impact in your classroomRead MoreImpact of Technology on Education1146 Words   |  5 Pages------------------------------------------------- Positive Impact of Technology on Education Technology plays a very important role in the field of education, especially in this 21st century. In fact, computer technology has become easier for teachers to transfer knowledge and for students to obtain it. The use of technology has made the process of teaching and learning more convenient. Talking in a positive sense, the impact of technology on education has been extraordinary. Using Internet and computersRead MoreTechnology And The Internet Of Things Essay1481 Words   |  6 PagesThe field of technology is growing every day and with each passing year new ideas are brought into surface and new inventions are created. The growing trend of technology is expanding to just about every corner of the world and it’s only going to get bigger within the next few years. One of these trends is known as the Internet of Things (IoT). The Internet of Things is the growing expanding area of technological devices over a network over the Internet such as computers and smartphones, how everRead MoreHow Technology Has Revolutionized Education1076 Words   |  5 PagesTechnology and education can be a powerful combination/Technology has revolutionized education for the better. However, rather than completely embracing the modern trend of learning, many institutions have instigated limitations on the use of technology in an academic setting. It can potentially do students a disservice if used inappropriately. Conversely, class-oriented electronic devices including overhead projectors, computers, laptops, and assistive equipment for special education can be veryRead MoreImpact Of Technological Advancement On Education1071 Words   |  5 PagesIn Education. â€Å"Education is evolving due to the impact of Internet. We cannot teach our students in the same manner in which we are taught† –April Chamberlain. In the present generation, the technology available in comparison to the technology preceding this generation is great and powerful. It has changed tremendously in globalized system. Technology advancement made in education has made student to access stored information because of these development, it is easy to get by without learning andRead MoreTeacher s Role Of 21st Century : Personal Debate - Module / Week 51385 Words   |  6 Pagesteachers versus those considered to be equipped with 21st century skills are going to be more or less effective. The paper will conclude with a reflection on both perspectives and the author’s personal opinion. 21st Century and Traditional Teachers Education is fertile field for buzzwords, and â€Å"21st Century Educator† is one of the most currently popular. As with any new proposed paradigm shift, the concept has developed into two camps, each with their individual arguments and rationales. It is importantRead MoreStudents Who Are Studying Through E Learning Effectively, They Will Have Preferable Results Level Than Those Who Do1390 Words   |  6 PagesStudents who are studying through E-Learning effectively, they will have preferable results level than those who do not!! Introduction The education system one of the fundamentally indispensable parts of any society also by using the information and communication technology undoubtedly led to appearance and development the E-learning, which helped students to develop their skills and expand educational opportunities for the advancement of their countries in the 21st century (Garrison and AndersonRead MoreTechnology And The Impact Of Information Technology In Education1268 Words   |  6 PagesIntroduction Today, technology is the need of the day and one of the most discussed subjects of our everyday lives. Face book, Twitter, computers, smart-phones and tablets are some of the words almost everyone recognizes. The traditional education delivery system has been a classroom setting with a professor giving a lecture and students listening and writing notes. Interaction between the professor and student has been viewed as an essential learning element within this arrangement. However, innovations

Wound Care Management The Elderly Modern Medicine And...

Wound Care Management in the Elderly Modern Medicine and the Benefits of Natural Medicines: Community and Residential Aged Care Setting A wound by definition is a breakage in the skin, there are varying causes of this however the most common recurring wounds in the elderly population are pressure areas and skin tears (Wild, Rharbania, Kellner, Sobotka Eberlein, 2010). Due to comorbidities, wound healing is often compromised therefore the healing process can be prolonged which can lead to a chronic wound (Wild et al., 2010). It is therefore vital that proper wound management regimes are implemented to reduce the risk of hospitalization. The current Ministry of Health scheme has put a big emphasis on the primary health care sector in reducing numbers of those hospitalized in order to cut costs (Ministry of Health, 2008). The rest home nurse has the role of overseeing many clients throughout the day. In relation to wound management it is this nurse’s duty to monitor clients wounds in ensuring conditions aren’t worsened to the point of which a district nursing referral is required. The scribes current pla cement is within the community health sector, the role of the district nurse within the healthcare system is primarily for wound care however this position also encompasses things such as continence, new stoma monitoring and catheter cares. A huge component of the district nurses duty involves health education. The student will use peer reviewed literature to source herShow MoreRelatedHISTORICAL CONTEXT OF NURSING5706 Words   |  23 Pagesâ€Å"illness or death curse.† EARLY CIVILIZATION Egypt/Egyptians: Major accomplishments in health care include: 1) The first to use the concept of suture in repairing wounds. 2) The first to use community planning to decrease public health problems. 3) Developed specific laws on cleanliness, food use and preservation, drinking, exercise, sexual relations, and a pharmacopoeia with more than 700 natural remedies Health practices of the Egyptians were usually carried out to accommodate the gods andRead MoreHealthcare Essay18323 Words   |  74 Pagesshaped the nature of the US health care delivery system To evaluate why the system has been resistant to national health insurance reforms To explore developments associated with the corporatization of health care To speculate on whether the era of socialized medicine has dawned in the United States â€Å"Where’s the market?† 81 26501_CH03_FINAL.indd 81 7/27/11 10:31:29 AM 82 CHAPTER 3 The Evolution of Health Services in the United States Introduction The health care delivery system of the UnitedRead MoreIs The Natural Sciences Or Engineering?2933 Words   |  12 PagesMy name is Matthew Xin, and I am currently a member of the Class of 2016 at the Wellington School in Upper Arlington. Although I haven’t yet decided on a college major, I’ve narrowed the options down to something involving the natural sciences or engineering. I also have developed a list of top choices for college, which in its current incarnation is wide-ranging, consisting of schools from Ohio State University to Stanford University. I first decided to research a disease involving the brain becauseRead Morelevel of knowledge on the importance of basic personal hygiene among the Grade 5 pupils of WNU, Academic Year 2013-20147932 Words   |  32 Pageswhy personal hygiene should be practiced every day? One’s behavior towards practicing personal hygiene greatly aids in the prevention of diseases; thus, an optimal component to the well-being of people. More studies have also depicted the health benefits of improved hygiene (Fewtrell et al. 2005) Boot and Cairncross (1993) mentions hand washing and nail cleaning; washing of the face; bathing; hygiene post defecation; and washing of towels, beddings, clothes, etc. before use as part of personalRead MoreCommunity Acquired Pneumonia18251 Words   |  74 Pagespatient recovery from CAP. Positioning the client in bed, auscultating patient’s chest for abnormal breath sounds, administering due medications as ordered by the physician and assisting patient to have enough hydration are some of the nursing care management a nurse can render to this kind of patient. (Mandell, 2007) Immunization against influenza and increasingly resistant pneumococci can play a critical role in preventing pneumonia, particularly in immunocompromised and older adults, which isRead MoreHsm 542 Week 12 Discussion Essay45410 Words   |  182 Pagesprocreation. | C | Given the mandate for advance directives, informed consent, and the legal obligation to report, illustrate the application of these concepts in a specific area or setting, e.g., psychopharmacology, dementia, long-term care, acute care, home-care, etc. | | Click on the links in the Topics section to view the discussion topics. Then, click Respond to add your thoughts to the discussion thread. | Topics Introductions (not graded, but required) | Intentional TortsRead MoreOrganisational Theory230255 Words   |  922 Pagesstyle of writing set the book apart, making it an ingenious read which invites reflexivity, criticalness and plurality of opinion from the audience. This is a book that will become a classic in organization studies. Mihaela L. Kelemen, Professor of Management Studies, Keele University, UK An unusually rich and deep philosophical book on organization theory with several new thinkers and ideas. Pedagogically a well-structured book with many clear learning objectives, cases, examples and good summariesRead MoreBrand Building Blocks96400 Words   |  386 Pagescontext that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifth reason, the temptation to change a sound brand strategy, is particularly insidious because it is the management equivalent of shooting yourself in the foot. The sixth and seventh reasons, the organizational bias against innovation and the pressure to invest elsewhere, are special problems facing strong brands. They can be caused by arrogance but are moreRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowedRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesis an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S.

Zen Soul Spa Business Proposal free essay sample

BUSINESS PROPOSAL ZEN SOUL HEALTH SPA [pic] Executive Summary Zen Soul aims to be the premier health spa in Iran through its first venture in the capital city, Tehran. Through a unique combination of offered services and products, we will quickly gain market share. Zen Soul will provide customers with a relaxing, rejuvenating atmosphere where all of our mind and body needs can be met. The business will be set up as a partnership with Zen Soul Massage Therapy Sdn Bhd (Malaysia) and Akbar Boorboor. Products and Services Zen is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. This is all done in a relaxing, serene setting. Location Zen Soul has chosen Tehran as the city for the business venture. Tehran is the capital and largest city of Iran and also the economic centre of Iran. Tehran has an overall cost of living index which equates it with middle cost of living locations. Tehran is currently ranked 170 overall, most expensive place in the world for expatriates to live, out of 300 international  locations. Additionally, Tehran has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Thus, according to the population earning potential, education level, and its’ household income, Tehran carries high potential for our health spa business. Competitive Edge Zen Souls competitive edge is our unique combination of services, location, and customer-centric focus. Zen Soul has set out since its inception to provide quality, dependable services. Zen Soul has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave Zen Soul with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Zen Soul to meet our ambitious goal of 90%. Financials Zen Soul has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved  a healthy profit before taxes. Zen Soul is an exciting business that provides a combination of sought after services that are have no direct competitor. Zen Soul will provide a relaxing, serene setting for a variety of mind and body health rejuvenation services for the booming Iran population. 1. 1 MISSION AND OBJECTIVES 1. 1. 1 Objectives The objectives for Zen Soul are outlined below: 1. Promotes health for body and mind 2. Substantial sales  revenue by end of second year. 3. Profit before tax by end of second year. 4. Have clientele return rate of  90% by end of first year. 5. Become established health destination by end of  first year. 1. 1. 2 Mission Zen Soul will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to our true purpose through a wide range of holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. Zen Soul will establish itself as a dependable destination to which they can always come to escape the stress of life, accelerate their health, and rejuvenate their energies, their souls, and their lives. . 1. 3 Keys to Success 1. Quality and skilled employees familiar with mind, body, energy and muscle work. 2. Establish trust within the community that each customers needs will be taken care of during every visit. 3. Easily accessible location. 4. Effective advertising. Company Summary Zen Soul Health Spa is a new destination offering customers the unique combination of physiotherapy, massage,  body as well as muscle work, all in one beautifully serene setting. Zen Soul will offer all ranges, physiotherapic and therapeutic massage, reflexology, manicure, pedicure, scrub, sauna, and specific complimentary product offerings. The goal and promise of Zen Soul can be summed up in our name and slogan: Zen Soul health Spa – Getaway to Relaxation [pic] 2. 1 Company Ownership Zen Soul, at this time, is a privately held partnership, owned by Zen Soul MASSAGE THERAPY SDN BHD (Malaysia) and Akbar Boorboor. 2. 2 Start-up Summary In the following  table, the start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months. | |Start-up Funding | |   |   | |Start-up Expenses to Fund |   | |Start-up Assets to Fund |   | |Total Funding Required |   | |   |   | |Assets |   | |Non-cash Assets from Start-up |   | |Cash Requirements from Start-up |   | |Additional Cash Raised |   | |Cash Balance on Starting Date |   | |Total Assets |   | |   |   | |Liabilities and Capit al |   | |Liabilities |   | |Current Borrowing |   | |Long-term Liabilities |   | |Accounts Payable (Outstanding Bills) |   | |Other Current Liabilities (interest-free) |   | |Total Liabilities |   | |   |   | |Capital |   | |Planned Investment |   | |Investor 1 |   | |Investor 2 |   | |Investor 3 |   | |Additional Investment Requirement |   | |Total Planned Investment |   | |Loss at Start-up (Start-up Expenses) |   | |Total Capital |   | |Total Capital and Liabilities |   | |Total Funding |   | |   |   | |Start-up | |   |   | |Requirements |   | |Start-up Expenses |   | |Legal |   | |Stationery etc.    | |Brochures |   | |Construction/Design |   | |Insurance |   | |Rent |   | |Research and Development |   | |Expensed Equipment |   | |Other |   | |Total Start-up Expenses |   | |Start-up Assets |   | |Cash Required |   | |Start-up Inventory |   | |Other Current Assets |   | |Long-term Assets    | |Total Assets |   | |Total Requirements |   | 2. 3 Company Locations and Facilities †¢ Where are the target sites? †¢ The facilities of the p lace (parking/malls/ etc) †¢ The size and psf/ how much? Products and Services Zen Soul will provide customers with health-oriented and relaxational services with complimenting products, as well as training in specific forms of physiotherapy body work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in Zen Soul. Explanations and/or consultations will be provided on all services and products if needed. At  Zen Soul, every customer is unique, with individual needs. Understanding such, our massage techniques are tailored to focus on these individual needs to ensure customers satisfaction. Our techniques are uniquely  Zen Soul’s. Zen Soul  aromatherapy head to toe signature massage combines the mix of traditional Balinese, Malay, Shiatsu and Swedish massage. We then create and blend it into our own unique massage technique. We believe that the technique applied by our therapist for aromatherapy massage in particular, is distinctively  Zen Soul’s  own technique. Aromatherapy essential oil will be applied in all our massage and physiotherapy ranges. In aromatherapy[y treatment, each client is assessed prior to each treatment. During the consultation, a detailed case history will be taken, to find the most suitable oil and treatment methods for the individual. The individualized blend will be used in the massage, using a technique which is most suitable for the individual. Aromatherapy is one the oldest healing art on earth, and is the enhancement of the body, mind and soul using aromatherapy botanical essential oils. True the century’s aromatherapy has been mostly practice by civilization like Rome, Egypt, Greece and Persian. Essential oils enter the body via inhalation and through the skin. They end up in the blood stream via the lungs or absorbing into the deepest layers of the skin through to the muscle. The fragrance molecules associated with essentials oils also affects the brain directly, through the olfactory system in our nose. These essentials oils can be one of the fastest ways to galvanize or bring about physiological or psychological effects such as to relax, to calm, to fresh, to ease emotional imbalances and to regulate imbalance hormone level. Essential oils are used for cosmetics, pest control, as well as deodorant values. 3. 1 Product and Service Description | | |3. 1. Zen Body Massage | |3. 1. 1. 1 Zen Aromatherapy massage | |Zen Soul’s head to toe signature massage combines the mix of traditional Balinese, Malay, shiatsu and Swedish massage. We then create and | |blend it into our own unique. The technique combining short and long kneading strokes plus deep rhythmic strokes and lomi-lomi on the back. | |Aromatherapy oil is used to enhance the skin ability to receive the treatment and soothing signals to the brain. | | |Aromatherapy uses the purest plant essence in the form of organic essential oils, which are extracts from various parts of plants, fruits, | |flowers, bark, roots, or resin. Essential oils contain dozens of powerful complex natural chemicals that have beneficial properties. Due to| |the diversity of essential oils and their individual therapeutic properties, the range of benefits and effects of Aromatherapy is wide | |ranging. | |Our therapists will have a holistic approach to client consultation. This provides the information necessary to select the appropriate | |essential oils for the maximum therapeutic benefit. The selected essential oils are blended with a carrier/base massage oil to create a | |unique mix for each client’s individual needs. This aromatherapy blend is usually applied to the skin with body massage. Other massage | |techniques such as deep tissue work may also be used, depending on the client’s requirement. | | | |BENEFITS EFFECTS | |Aromatherapy treatments have both physiological and psychological effects. The combination of massage and the medicinal and therapeutic | |qualities of the essential oils (molecules both inhaled [aroma] and absorbed through the skin) can soothe, revitalise, uplift the spirit, | |encourage positive thinking and boost the immune system enabling the body to heal itself. |Physiological Benefits   Aromatherapy massage can: | |enhance lymphatic drainage this helps to reduce fluid retention and prevent oedema | |induce a feeling of deep relaxation in the body | |help to restore balance in the body | |stimulate the body’s natural immune system | |increase the oxygen and nutrient supply to the tissues by increasing the blood circulation | |help to increase energy l evels as blockages and congestion in the nerves are eased | |Psychological Benefits   Aromatherapy massage can: | |promote a general state of well-being |calm and soothe the mind | |help to reduce nervous tension | |help to lift the mood and reduce feelings of depression | | | | | |3. 1. 1. 2 Zen Traditional massage | |Zen soul therapist uses elbow and thumb press techniques concentrating on the pressure points throughout the body. A specially signature | |Zen Soul blended balm provides heat that penetrates into the skin and enhances the massage. The combination of pressure and heat sends | |signals to the body and mind allowing the tired body to relax and the mind to feel at ease. |This massage benefits your body by improving the muscle tone, relaxing the body, and by getting rid of various aches and pains. It also | |acts on another level, and makes you feel relaxed and rejuvenated. | |Following are various benefits of traditional massage: | |Improves Blood Circulation:  T he movements of hands of the therapist help improve circulation of blood by dilating the vessels. It means | |improved supply of nutrients to muscles, thereby making the body stronger and healthier. Improved blood circulation also helps lower the | |blood pressure. |Massage Benefits Muscular System: improved supplies of nutrients to muscles help the muscles in recovering from fatigue and stress. It | |helps one get rid of muscular pains and aches. Massage prevents muscles from wasting due to paralysis or injuries. | |Improves Skeletal System:  The massage helps in improving the blood circulation to joints. It releases the tense muscles and tendons. All of| |which improves the range of movements of various joints. | |Benefits Nervous System:  The movements and touch of the expert therapist soothes your nerves, and sends you to deep states of relaxation. | |Your mind gets calm and stress free, and enjoys these sensations of modulated movements with a sense of deep relaxation. |Mas sage for Total Relaxation:  The massage brings down the level of stress hormones, and increases the production of relaxing hormones, like| |Serotonin. Massage makes one feel good. The feeling of rejuvenation gives you more energy. | | | | | | | | | | | | | | | |3. 1. 1. Body Massage Trigger Points | |The massages are referred on trigger points technology as shown below: | |[pic][pic] | 3. 1. 2 Foot, neck and shoulder massage This massage concentrates on the three most stressed parts of the body. The pressure points in the feet are massaged to relax and reduce pain while long strokes are applied to the calves to release tension. As for shoulder we use the pressure point technique which relieves tension in the shoulders. Foot reflexology pressure therapy is a safe holistic remedy. Records of this ancient healing art date back as far as ancient Egypt. Foot Reflexology is very old, and was practiced as an ancient form of pressure treatment that uses the application of focused pressure known as â€Å"reflex points that are found in the foot as shown below. The various points correspond to areas on and within the body. [pic] When a person receives a foot reflexology treatment they may benefit from increased circulation as well as relaxation. A session promotes the release of tensions. Although there are many other benefits, (for which empirical proof may not yet exist). But recipients have noted that this ancient tool does promote the clearing of emotional debris. Additionally, therapists have evidence that reflexology helps with the release of toxins from organs, and tired cells and tissues are rejuvenated, the body is more grounded. In general terms, the benefits of reflexology have to do with the reduction of stress. Because the feet help set the tension level for the rest of the body, they are an easy way to interrupt the stress signal and reset homeostasis, the bodys equilibrium. Reflexology is a complement to standard medical care. Learn some of the conditions that can benefit from foot massage and reflexology: ? Foot Ulcers Research suggests that it may work by improving local circulation and that it has the potential to be used to supplement standard surgical and medical treatment of diabetic foot ulcers. ? Cancer  Patients Patients dealing with cancer experience many changes to their bodies and minds. Massage and reflexology have been used as complementary therapies to traditional medical treatments in patients who have cancer. Many research studies have shown benefits such as decreased anxiety, pain intensity, nausea, vomiting and fatigue in patients who have cancer. ? Post-op Pain After surgery, it is not uncommon for patients to have pain. Foot and hand massages were given to post-operative patients and the research study found that pain scores, heart rate and respiratory rate decreased. ? Artery Disease Massage and Reflexology has been shown to increase blood flow. A research study in patients with peripheral arterial occlusive disease (decreased blood flow in their lower legs), showed that reflexology increased the blood flow in the patients lower legs. ? Aging A research study involving middle-aged women showed that self-reflexology decreased depression, perceived stress, systolic blood pressure, and helped strengthen their  immune systems. ? Menopause Many physiological and psychological changes take place during menopause. Both reflexology and foot massage helped to decrease anxiety, depression, hot flashes and night sweats in women during menopause. ? High Blood Pressure A research study looked at the benefits of reflexology on blood pressure, cholesterol and life satisfaction. They found that reflexology helped lower the systolic blood pressure, but not the diastolic number, and that life satisfaction was improved significantly ? Amputations People with leg amputations often suffer from phantom limb pain. A research study looked at reflexology and its possible benefits for people with one leg amputated. The study found that reflexology of the foot and hands helped decrease the intensity and duration of phantom limb pain. 3. 1. 3 Aromatherapy kids massage Aromatherapy massage helps to relax hyper-active kids, enhance their sense of touch and smell as well as the benefits listed below: ? Asthma:  Asthmatic children: demonstrated an enhanced ability (in volume and flow rate) to exhale, compared with children who were not massaged. Atopic dermatitis/Eczema :  Children with this scaly, itchy skin problem seem to experience less redness, scaling, and other symptoms if receiving massage between flares. ? Attention deficit hyperactivity disorder (ADHD):  Mas sage may improve mood in children with ADHD and help them feel less fidgety and hyperactive. ? Bulimia: Studies have shown that adolescents with this eating disorder feel less depressed and anxious after receiving massage therapy. ? Cystic fibrosis: Massage may reduce anxiety and improve respiration in children with this lung condition. ? Diabetes:  Massage may help regulate blood sugar levels and reduce anxiety and depression in children with diabetes. There was also notable improvement with compliance with insulin and food regulation, compared with children who were not massaged. Average blood glucose levels among the massaged children dropped from 159 on the first day of the study to 118 on the last day. ? Rheumatoid arthritis:  Children with juvenile rheumatoid arthritis (JRA) have been shown to experience less pain, morning stiffness, and anxiety as a result of massage therapy. 3. 1. 4 Therapeutic Head Massage [pic] Head Massage is a therapeutic massage of the shoulders, neck, scalp face, with the use aromatherapy essential oil. Benefits of Head Massage: †¢ Relieves tension and headaches, neck and back pain †¢ Alleviates stress, promotes relaxation and a popular massage often requested for general well-being Stimulates lymphatic drainage, helping to remove toxins and boost the immune system †¢ Restores joint mobility, improving circulation which lifts energy improving concentration †¢ Head Massage reaches all energy centers where tension accumulates. This traditional and effective massage is excellent for relieving stress and also promotes relaxation. With many benefits it is also great for general well being. A gentle highly effective treatment, this relaxing  massage has been practiced in Ancient India and other Asian countries over 5000 years. Many office workers or people who use computers suffer. Having a head massage is similar to having reflexology. This is because all the organs are not only linked to the nerves on your feet but also to the head. Therefore, when you have a head massage you are giving the whole body to relax. All the organs of the body are then able to release harmful toxins to help the body avoid many illnesses. 3. 1. 5 Body scrub aromatherapy Zen soul aromatherapy body scrubs will help your skin to look healthy and radiant. By exfoliating the top layer of dead epidermis cells of your skin, it will be smoother and less wrinkled. The outermost layer of skin, the epidermis, accumulates dead skin cells that need to be removed. Normal bathing does not provide the exfoliation that is  needed for the healthiest skin. Regular exfoliation with a body scrub will   remove the dead outer layer of your skin and reveal a younger, smoother, soft,  healthier layer of skin. The antioxidants in coffee, cocoa, and chocolate scrubs help to prevent the signs of aging skin. Scrub Facts: (1) promote increased blood circulation (2) fight cellulite (esp. scrubs with caffeine or coffee) (3) open and cleanse pores (4) remove dry itch and flakiness (6) nourish and moisturize you skin 3. 1. 6 Ear Candling Ear candling (also known as coning or ear funneling) has been practiced for centuries. Excessive ear wax can also cause discomfort, headaches, tinnitus (ringing in the ear), or vertigo. Ear candling may help alleviate these conditions. [pic][pic] Ear Candling, a safe, simple, non-invasive natural relaxing cleansing method, uses long hollow Ear candles to extract earwax and other debris from the ear canal. The proponents of this method say that Ear Candling improves mental clarity and balances fluids that may cause headaches. The benefits of ear candling include: ? Improved sense of smell ? Relief of â€Å"swimmer’s ear ? Reduced ear pain ? Improved sense of taste ? Balanced emotional state ? Reduced ringing in ears ? Relief of dizziness ? Reduced pain of a tear in the eardrum ? Improved color perception ? Equalized pressure in the ear ? Reduced stress and tension ? Clearer thinking ? Improved lymphatic fluid flow 3. 1. 7 Zen Health Shop Zen health shop would be focusing on selling health products that would provide added value for the customers as well as related compliment spa products such as: ? Spa Slipper ? Gift Set (Spa) ? Aroma Stick ? Hot Balm Strong/Mild ? Aromatherapy essential oil ? Flower Candle ? Hot Oil ? Aromatherapy body oil ? Calming Face Oil ? Purifying Body Oil 3. 1. 8 Artwork Most of the artwork in Zen Soul will be  by local artists, for sale to the customers. Zen Soul will earn a 15% commission on each piece sold. This adds an extra element of community integration to Zen Soul with an added emphasis of the art being from beginning artists, and that the art be spiritual and/or modern in form. 3. 2 Competitive Comparison There are no direct competitors for Zen Soul. There are only domed bathhouse which offers after-shower massage at a price of IR5000 to IR15000 that are available from 6am to 7pm which are mainly providing its’ services to men-only. These services are only concentrating on relaxation which the practitioners are not train in a proper health-conscious manner. Whereas, Zen Soul are focusing on a combination of physiotherapy, Balinese, Swedish and shiatsu massage techniques as well as trigger point technologies to accelerate blood flow and promotes health. Besides providing the services to men, Zen Soul would also focus on large- potential market, the women. Which consist of 23,522,861 between the age of 15-64 years old. Additionally, 14,000,000 populations in Tehran is a very viable opportunity for Zen Soul. 3. 3 Sales Literature ? Services brochure ? Logo and slogan ? Advertising ? Planned website. 3. 4 Fulfillment Zen Soul services sell as a natural and healthier way to rejuvenate ones life. 3. 5 Future Products and Services Zen Soul will continuously add and improve its services. Zen Soul will always  remain involved with the best spa healthy and relaxational techniques, and will implement them if deemed appropriate and feasible for Zen Soul clientele. Strategy and Implementation Summary 1. Emphasize quality, originality, and dependability of service. Although we do not have direct competitors, we will differentiate ourselves from indirect or future competitors by offering a staff of therapist who are not only certified in their professions, but will be trained in understanding the dynamics of individual body systems so as to maximize the connection to their client and more easily meet the needs of the client. 2. We will provide a unique atmosphere. From the name to the ambience of our spa, Zen Soul will distinguish itself as a completely trustworthy and soothing setting where customers can enjoy being pampered and escape the stress of their everyday lives whilst boosting their health. 3. Build a community relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle. We will also work with local artists to provide their work to inspire our customers. 4. 1 Value Proposition Our value proposition is that we will bring a unique mode of healthy, relaxation and fulfillment to the community. When people are healthier, relaxed, comfortable, and happy, they have the ability to work harder, concentrate better, feel  physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplaces, and community. Simply put, our value proposition is that we help our community become a better place to live and work. 4. 2 Competitive Edge Our competitive edge is  a combination of our unique services, outstanding location, and our interaction with customers. By providing our customers a holistic and integrative heath spa, we build relationships of trust and satisfaction. Our customers will come to depend on our unique services and fulfilling environment. 4. 3 Marketing Strategy Our marketing strategy is the key to our success: 1. Emphasize  our name and unique services through advertising. 2. Focus on the convenience of our location. 3. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. 4. 3. 1 Promotion Strategy Our promotional strategy will be two-fold:  first phase promotion will deal with advertising before, during, and six months following our opening; the second phase advertising will deal with all  long-term advertising. 1. FIRST PHASE PROMOTIONS a. Advertising We will utilize local newspaper, local social and health magazines, local radio, mail-outs to all households within the immediate five mile radius, and  mail-outs to all local business within a five-mile radius. b. Internet We will have a comprehensive website. c. Alliances We will place our brochures within the offices of our medical referral clients. 2. SECOND PHASE PROMOTIONS a. Advertising We will continue to place ads in the local social  and health magazines year around. Mail-outs will be done again within a five-mile radius one year later after opening, then again only every three to five years. Radio ads will be done only when we have sale promotions during the most stressful times of the year for festive seasons. Television ads are not certain, we will evaluate their effectiveness before further implementation. b. Internet We will continue to have a comprehensive website. After the  first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target clientele websites (if applicable). c. Alliances This type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain restaurants will also be considered. 4. 3. 2 Marketing Programs Owner will be responsible for marketing Zen Soul through the advertising channels. The manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is IRXX,XXX for the first year. Advertising will begin one week prior to opening. 4. 3. 3 Positioning Statement We will automatically position ourselves as the top spa in the Tehran area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that here are not any spa of our type in our target locations or in the country, we will be able to provide services to a portion of Tehran populace not currently being tapped. 4. 3. 4 Pricing Strategy We will not charge over, nor substanti ally under, standard prices for our services. We will be paying our employees a higher straight percentage of their total individual customer sales. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them working hard and happily. 4. 4 Sales Strategy a) Our umbrella sales strategy is to sell Zen Soul to public consumers as a uniquely desirable destination that will enhance their lives and health. ) We will sell Zen Soul through each therapists skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. We will ensure each visit to Zen Soul is a relaxing and memorable experience, so that  customers can always depend on our brand of service when they arrive. 4. 4. 1 Sales Forecast The important elements of the Sales Forecast are shown in the chart and table below. Initial sales forecasts indicate vigorous first year  sales,  almost doubling by the  end of second year, t hen leveling out somewhat by the  end of third year. These figures are based only on revenue from minimum average estimates from salon stylings and spa massages only, with sales cost reflective of the 60% commission earnings to each stylist/therapist. [pic] [pic] Sales Forecast | | |Year 1 |Year 2 |Year 3 | |Sales | | | | |Salon Styles Only Revenue |$717,500 |$1,400,000 |$1,600,000 | |Spa Massage Only Revenue |$182,500 |$350,000 |$400,000 | |Total Sales |$900,000 |$1,750,000 |$2,000,000 | | | | | | |Direct Cost of Sales |Year 1 |Year 2 |Year 3 | |Salon Styles Only Revenue |$429,300 |$840,000 |$960,000 | |Spa Massage Only Revenue |$109,500 |$210,000 |$240,000 | |Subtotal Direct Cost of Sales |$538,800 |$1,050,000 |$1,200,000 | 4. 4. 2 Sales Programs 1. Our comprehensive brochure will explain  the holistic nature of our services, and how this benefits the customer. . Our website will be comprehensively informative of our services and their benefits. 4. 5 Strategic Alliances We will form alliances with our referral practitioners, local restaurants, offices, and businesses who will be strategically beneficial for generating new customers; we will also form alliances with  local certified massage schools and hair styling schools. 4. 6 Milestones The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in detail in the previous topics. [pic] [pic] Milestones | | | | | | | | |Milestone |Start Date |End Date |Budget |Manager |Department | |Business Plan |1/15/2001 |2/1/2001 |$0 |Steve |Owner | |Financial Backing |2/1/2001 |2/5/2001 |$200,000 |Steve |Owner | |Design Contractor Retainer |2/5/2001 |5/1/2001 |$5,000 |Steve |Owner | |Construction Contractor |2/5/2001 |5/1/2001 |$20,000 |Steve |Owner | |Retainer | | | | | | |Lease Agreement |1/17/2001 |2/12/2001 |$20,000 |Steve |Owner | |Logo Design |2/ 12/2001 |3/1/2001 |$1,000 |Steve |Owner | |Business Cards (Initial) |2/19/2001 |3/1/2001 |$300 |Steve |Owner | |Brochures |3/1/2001 |5/1/2001 |$3,000 |Steve |Owner | |Grand Opening |5/1/2001 |6/1/2001 |$0 |Steve |Owner | |Seven Customers Per |8/1/2001 |9/1/2001 |$0 |Steve |Owner | |Stylist/Therapist | | | | | | |Totals | | |$249,300 | | | Management Summary The management philosophy of Zen Soul is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. Zen Souls success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee. The management team will consist of the owner, manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate  the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate people persons. 5. 1 Organizational Structure Our initial team consists of 8 employees, inclusive of a manager and an assistant manager,  both of whom will be responsible for the management activity. 6 therapists would be provided and trained by Zen Soul (Malaysia) SDN. BHD at the initial stage. There will be room for expansion to 12 to 15 therapists as the health spa begins to capture the market’s eyes. The therapist would be train from Malaysia before they are allowed to practice in Iran. Additionally, Zen Soul Malaysia would send their senior therapist 6 months for the first 2 years and annually for the years after for quality control purposes. 5. 4 Personnel Plan The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions (in USD). |Personnel Plan | |   |Year 1 |Year 2 |Year 3 | |Owner, President |$36,000 |$36,000 |$36,000 | |Manager |$26,400 |$30,000 |$30,000 | |Assistant Manager |$13,200 |$15,000 |$15,000 | |100% Commissioned Employees |   |   |   | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |   |$10,080 |$10,080 | |Therapist | |$10,080 |$10,080 | |Therapist | | |$10,080 | |Therapist |   | |$10,080 | |Total People |8 |10 |12 | |Total Payroll |$136,080 |$161,640 |$181,800 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 5. 5 Commissions Structure No. |Duration |Commission |Aroma |Traditional |Foot |Kids |Scrub |Ear | |1 |25 mins |6 |   |   |   |   |   |E/45 | |2 |40 mins |10 |   |   |F/40 |   |   |   | |3 |50 mins |12 |   |   |   |   |B/88 |   | |4 |60 mins |14 |A/85 |T/75 |F/50 |K/50 |   |   | |5 |90 mins |21 |A/95 |T/85 |   |K/70 |   |   | |6 |120 mins |28 |A/120 or A/100 |T/110 |   |   |   |   | |